Tag Archives: Social

Global Citizen Forgoes Search Opportunity, Capitalizes On Social

by Laurie Sullivan, Staff Writer @lauriesullivan, October 28, 2016 ‘Tis the season to do good for others — even those who are too busy during the rest of the year. We all have our own motivations for helping others, but one company in particular continues to motivate Millennials to become “do-gooders” through social interactions. The … Continue reading Global Citizen Forgoes Search Opportunity, Capitalizes On Social →

How To Use Social Proof on Landing Pages

Website Landing Pages

by Ari Gillam Follow @arigillamOctober 25, 2016 What exactly is social proof? It’s the influence on your decision-making created by the reaction of social masses. Whether you “don’t believe the hype” or you are eagerly jumping on the bandwagon – your bias, whether negative or positive, is derived from social proof. For example, if you … Continue reading How To Use Social Proof on Landing Pages →

Setting Your Boundaries on Social Media

Social Media Utilization

by Personal Branding BlogOctober 25, 2016 Nowadays, with the rise of the social media, it is very hard for many to separate between personal and professional lives. However, if you want to keep your professional credibility and personal brand, you need to learn how to set your boundaries on social media and be careful about … Continue reading Setting Your Boundaries on Social Media →

How to Create Engaging and Meaningful Content on Social Media?

Social Media Content

by Camilla Bradley Follow @Cami11aBradleyOctober 25, 2016 There’s no hiding from the big social dogs now. Managing social media has become a must for all businesses. Whether you’re looking for an increase in sales, reach or to build a positive brand reputation you must be active and engaging to succeed on social media. But there … Continue reading How to Create Engaging and Meaningful Content on Social Media? →

How to Best Appeal to Millennials on Social Media

Social Media Utilization

by Amanda WilksOctober 23, 2016 If you’ve decided your business needs to appeal more to millennials and Gen X’ers, addressing them via social media is the way to go. However, simply having an online presence is not enough. Tech-savvy, digitally literate millennials are aware of most of self-promotional tactics companies use online. If you truly … Continue reading How to Best Appeal to Millennials on Social Media →

Tips on Working with Social Influencers

Marketing Guide

by Melanie MulvihillOctober 22, 2016 Influencer marketing is a great and cost-effective way for brands to reach potential buyers. Influencers have a large audience reach and their audience actually trusts their messages. Advertisers also say that engagement is significantly higher when it comes from an influencer versus an advertisement. In fact, audiences are more skeptical … Continue reading Tips on Working with Social Influencers →

Using Social Networks for Advertising: Pros and Cons

by Lanre Onibalusi Follow @OnibalusiOctober 21, 2016 The world of business has changed quite a bit in the last 20 years, especially for small businesses. At one time, it was extremely hard for small businesses to get noticed, as the bigger companies were able to allocate a much larger chunk of money for advertisement. Today, … Continue reading Using Social Networks for Advertising: Pros and Cons →

5 Easy Steps for Social Selling

Social Selling

by Juliet Carnoy Follow @pixleeOctober 21, 2016 While many companies would like to sell on social media, there is often a lack of awareness around what successful social selling, more commonly referred to as ‘social commerce,’ actually means. What is social commerce? It’s an online marketing model that brings eCommerce functionality directly into established social … Continue reading 5 Easy Steps for Social Selling →

How To Get Your Brand To “Look” Right On Social Media

Branding In Social Media

by Sahail Ashraf Follow @TalcontentOctober 21, 2016 Social media can be a bit of a wasteland for brands unless a company actually stands out. If you’ve worked hard to create a brand that does a lot of good, and genuinely has its own voice, it can be dispiriting to find that your social media accounts … Continue reading How To Get Your Brand To “Look” Right On Social Media →

How to Craft an Effective Social Media Strategy

Social Media Strategies

by Matt Goldman Follow @TheOriginalBullOctober 19, 2016 As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier than ever to reach people … Continue reading How to Craft an Effective Social Media Strategy →

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