by Kristina Jaramillo Follow @GetLinkedInHelpOctober 18, 2016 As I review the actions, thoughts, and ideas from some of the most recognized social media and social selling authors, experts and consultants, I understand why business leaders and sales and marketing professionals are failing to drive demand on LinkedIn. I now understand why 8 out of 10 … Continue reading Stop the Numbers Game on LinkedIn That Even the Social Selling Experts Are Playing
Tag Archives: Social
4 tactics to generate quality leads from social media
Don’t just use social media for branding. Contributor Khalid Saleh offers four ways to convert more of your visitors into leads from social channels. Khalid Saleh on October 17, 2016 Sites like Facebook and Instagram are just for people to browse through family pictures and look at cat videos, right? Because this is how many … Continue reading 4 tactics to generate quality leads from social media
Which Social Data Do You Trust?
by Arik HansonOctober 16, 2016 I’ve had the same question come up with a few different clients recently, so I’m betting it’s one you might be asking, too: Which social data do you trust? Because you most likely have multiple sources. For example, any socially active company will most likely have the following data sources: … Continue reading Which Social Data Do You Trust?
What To Consider When Choosing A Social Marketing Platform
by Aleh Barysevich Follow @LinkAssistantOctober 15, 2016 In a world where every major social network counts more active users than the largest countries on Earth, it seems obvious that the only way to stay on top or move forward for your business is to join the social media fever. This means using social media platforms … Continue reading What To Consider When Choosing A Social Marketing Platform
The Authenticity of Corporate Social Responsibility
by Kristen Carlson Follow @Kcarlson14October 14, 2016 Not every positive impact program is created equal. The truth is that some programs have higher levels of engagement, resonate with stakeholders more and have a bigger impact. The most important success factors are trust and authenticity. According to new research, employees generally view CSR programs in two … Continue reading The Authenticity of Corporate Social Responsibility
How To Launch Your Brand On Social Media Like A Pro
by Sahail Ashraf Follow @TalcontentOctober 14, 2016 You know when they spend millions on building a ship, a big ocean liner, for example, and they launch it with a bottle of champagne and a huge fanfare? That’s what you should be doing with your brand on social media. Okay, the bottle of champagne may be … Continue reading How To Launch Your Brand On Social Media Like A Pro
LinkedIn Marketing & Social Selling Advice: Stop Being a Wuss with Your Content and Discussions
by Kristina Jaramillo Follow @GetLinkedInHelpOctober 13, 2016 I love creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond Brand Awareness,” questions the actions of CMOs at organizations like Xerox, Wiley, Lithium, G2Crowd, and XOJet. And, in my recent series, I question the thoughts, ideas, actions and content of … Continue reading LinkedIn Marketing & Social Selling Advice: Stop Being a Wuss with Your Content and Discussions
Snapchat Tutorial: How to Set Up and Use One of the Fastest-Growing Social Networks
by Bryan Kramer Follow @bryankramerOctober 1, 2016 Are you feeling a little intimidated by Snapchat? If so, you’re not alone. Although it’s clearly one of the fastest growing social media platforms around, I simply can’t tell you how many times I speak to colleagues who write it off because they don’t understand how it. Trust … Continue reading Snapchat Tutorial: How to Set Up and Use One of the Fastest-Growing Social Networks
Social CMO to social CMI: the insight-driven evolution in the enterprise
Social data’s not just for marketing anymore, argues contributor Will McInnes. The insights derived from it can be applied to customer service, product development and all across the enterprise. Will McInnes on October 13, 2016 Earlier this year, we discussed the importance of leveraging social data to impact your organization’s marketing efforts. We focused … Continue reading Social CMO to social CMI: the insight-driven evolution in the enterprise
5 Steps to Handling Your Business’ Social Media During a Natural Disaster
by Mandy Edwards Follow @memktgservicesOctober 13, 2016 As a business owner, you hope to never find yourself prepping for a natural disaster. Whether it be a blizzard, ice storm, flood, or hurricane, it’s something you are never taught to do. There isn’t a college course called “Disaster Prep for Business Owners 101” or “Managing a … Continue reading 5 Steps to Handling Your Business’ Social Media During a Natural Disaster
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