Ligia Aguilhar — January 23, 2017 Follow @ligia_aguilhar— January 23, 2017 The most-watched sporting event of the year is coming. On February 5, 2017, football fans will gather around their TVs to watch The Final Playoff in Houston, Texas. This is also one of the most important moments of the year for the advertising industry … Continue reading 5 Tips to Create a Successful Social Media Strategy for February’s Big Game [Infographic]
Gene Sobolev — January 2, 2017 Follow @GeneSobolev— January 2, 2017 “You can’t manage what you can’t measure,” management theorist Peter Drucker is often quoted as saying. This holds especially true for social media, where correct measurement is a non-trivial task. Most professionals use tools such as Mention, SproutSocial or Hootsuite to monitor and analyze … Continue reading How to Use Built-In Social Media Analytics to Uncover Hidden Insights
Tukan Das — January 27, 2017 Follow @tdas— January 27, 2017 If you or anyone on your sales team is on the fence about leveraging social media as part of their tactics, it’s time to knock them off. Social selling is one of the most powerful tools out there for building relationships with customers and … Continue reading 7 Research-Backed Reasons Why You Need To Start Social Selling Today
Jordan Lore — January 26, 2017 — January 26, 2017 A large social media following can be a powerful tool for any small business but not many are willing to put in the work. Social media doesn’t have to be a chore, armed with the right information your business can become a social media superstar. … Continue reading Social Media Marketing for Small Business: 70 Strategies, Ideas & Examples
Ryan Scott — January 25, 2017 Follow @causecast— January 25, 2017 Trust is in jeopardy. At least according to Edelman’s “Trust Barometer 2016,” which reports a breakdown in trust of institutions – especially government – by the public across the world. More specifically, it’s the masses that are most distrustful, as opposed to the “elite” … Continue reading New Trends on Public Trust Reveal Opportunities for Corporate Social Impact
Brooke B. Sellas — January 25, 2017 Follow @madSMscientist— January 25, 2017 In 2014, we created what we now call The Ultimate Social Media Roadmap (in 2014 it was called the 5 Cs of Social Media). Why the name change? Because roadmaps are essential to get where you’re going. So here’s how to get from … Continue reading The Ultimate Social Media Roadmap: From Content To Conversion
Young Entrepreneur Council — January 25, 2017 Follow @YEC— January 25, 2017 What’s the best way to use influencer marketing on social media? 1. Support the Up and ComersThere are a number of social influence platforms that allow you to leverage top celebrities to tweet and like your business or product. However, I think there … Continue reading 12 Best Ways to Use Influencer Marketing on Social Media
Kim Lachance Shandrow — January 25, 2017 — January 25, 2017 Social entrepreneurs are a big-hearted breed. They care deeply about more than earning a profit. They’re also passionate about making a difference. For some, such as Yoobi founder Ido Leffler and TOMS Shoes founder Blake Mycoskie, that means donating a product to an individual … Continue reading 7 Steps to Becoming a Successful Social Entrepreneur
Stephen Sheinbaum — January 24, 2017 — January 24, 2017 By now, a majority of small business owners know that social media—Facebook, Twitter, Instagram, YouTube and LinkedIn—are important for reaching prospects, customers and business partners. However, that still doesn’t make it easy to block out the time for creating and executing a social media strategy, … Continue reading Why Social Media Is Important For Your Small Business
Mandy Edwards — January 24, 2017 Follow @memktgservices— January 24, 2017 When being in business, mistakes will happen. When using social media to help market your business, there is a huge opportunity for mistakes to happen. Knowing how to avoid them is key. The world of social media marketing is gigantic. With numerous platforms to … Continue reading 8 Common Social Media Marketing Mistakes & What to Do About Them
