12 Best Ways to Use Influencer Marketing on Social Media

— January 25, 2017

What’s the best way to use influencer marketing on social media?

1. Support the Up and ComersKristopher JonesThere are a number of social influence platforms that allow you to leverage top celebrities to tweet and like your business or product. However, I think there is an even bigger opportunity to leverage up and coming social influencers who have smaller audiences but highly engaged users. Two months ago I started testing Intellifluence, which makes it easy and cost effective to hire influencers. – Kristopher Jones, LSEO.com

2. Have Them Tell a Story

Mark KrassnerWhen we partner with influencers, we’ve found that their posts are much more successful if they’re sharing from experience. That’s why we make sure they use our platform for at least a week before writing about us. We make sure they don’t just tell people to check us out, but give their fans insight into how our offering affected their life. – Mark Krassner, Expectful

3. Have Them Share Your Blog Posts

Nicole MunozFind influencers who are willing to guest blog post for you on social media and who are willing to publish your guest post on their blog. The more you can connect with and link to influencers and their material, the higher you’ll rank in SEO. Sometimes just a retweet will help to make a connection. But more often than not, you need to reach out to and establish a relationship with influencers. – Nicole Munoz, Start Ranking Now

4. Appreciate Their Tone and Style

matt doyleAuthenticity is a big part of influencer marketing. When trying to work with one, you should be prepared to tell your story or promote your product in a way that already matches the kind of energy that made them an influencer in the first place. If you can’t do this, they may still accept the work, but their listeners will recognize the ad and tune out when you’re mentioned. – Matt Doyle, Excel Builders

5. Make Sure Your Visions Are Inline

Andrew KucheriavyWhether you are retweeting, sharing or uploading, provide only top-tier, curated content from respected leaders in your industry who share similar visions and missions as you. Sharing haphazardly can get you into trouble if you don’t know what or who you are trusting to support your message. – Andrew Kucheriavy, Intechnic

6. Let Them Do Their Own Thing

dan-goldenIt may be risky, but it’s the best approach. Influencers are who they are because they have an authentic voice people listen to. Their audiences want to hear their own shout-outs about your brand, not another embedded ‘brand’ message. Plus, many customers have become skeptical about advertorials and can quickly see through paid placements. Let them be themselves when they represent your brand. – Dan Golden, BFO (Be Found Online)

7. Identify Smaller-Focused, Passionate Influencers

Guillermo OrtizMany brands throw money at influencers who have millions of followers, and then wonder why they don’t see any return on the spend. Often, the influencers with millions of followers are representing hundreds of brands and don’t have time to focus on you. Your money is better spent on small, passionate influencers who don’t yet know how to monetize their followers. They will cost less and work harder. – Guillermo Ortiz

8. Conduct Interviews

Ismael WrixenWhether it’s a text interview, a podcast interview, or a video interview, there are a variety of ways to engage influencers within your industry, leverage their knowledge and expertise, and get them to share it with their followers. The effect of sharing it on social media is somewhat suspect, but the long-term benefit of having a great piece of content is worth the effort. – Ismael Wrixen, FE International

9. Tell a Visual Story

Angela RuthThe audience wants to see these influencers, so it makes sense to make it visual with pictures of the influencer, or even videos. It reinforces who is actually talking about the product or service, getting the audience excited. – Angela Ruth, Due

10. Identify Your Goals First

cassandra-baileyIt depends on the company, the brand, and the business goals. Before you ever begin an influencer marketing campaign, you need to understand what are you hoping to get out of it. Whether it’s to increase brand awareness, demonstrate thought leadership, generate leads, recruit or focus on customer service, influencer campaigns on social media will help you get there. – Cassandra Bailey, Slice Communications

11. Make Sure They Are Smart Collaborations

ajit-nawalkhaMaximize the power of influencer marketing via smart collaborations. You could propose an interview or a joint webinar that you then share on various social media platforms, propose offering a program together. They can be authors, guests, loyal customers. Your name next to that of a major influencer will skyrocket your own influence and expand your audience faster than almost any other method. – Ajit Nawalkha, Mindvalley

12. Bridge the Gap Between Your Product and the Influencer’s Followers

daisy-jingNormally, we ask influencers to try our products and post reviews on their own social media accounts. It’s great because their followers are introduced to our products. On the other hand, they get a lot of inquiries and most of the time, influencers fail to respond. Our job is to connect ourselves to their followers after we’ve been introduced to a larger network. – Daisy Jing, Banish

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Author: Young Entrepreneur Council

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