Steve Yanor — June 14, 2017 Follow @skyalphabet— June 14, 2017 5 years ago, droves of advertisers started funneling newspaper and TV budgets into digital channels. Now the money is flowing to social. PublicDomainPictures / Pixabay >> Spending on LinkedIn, Twitter and Facebook marketing continues to accelerate as mobile adoption and time spent with digital … Continue reading Why the Smart Money is Moving to Social
Mandy Edwards — June 13, 2017 Follow @memktgservices— June 13, 2017 Last year I made the case for social media marketing for small businesses in terms of why they need to even use it. According to the 2017 Social Media Marketing Industry Report from Social Media Examiner, 92% of marketers said that social media is … Continue reading Your Business Needs a Social Media Marketing Strategy Right Now
Jennifer Frances — June 13, 2017 Follow @socialbeesmedia— June 13, 2017 Unless your visitors are utterly enchanted with your content, it usually proves to be quite hard to keep a steady influx of email subscribers list. Asking those that land on your site to subscribe as soon as they’re there also makes almost no impact, … Continue reading 6 Surefire Ways to Grow Your Email Subscribers List Using Social Media
Adam Baetu — June 12, 2017 Follow @Marcomms4biz— June 12, 2017 WikimediaImages / Pixabay Social media can be an enormously effective advertising tool, but it can also be a time and money drain. How do you know where best to spend your money? Just as importantly, do you have a tangible way to measure the … Continue reading How to Avoid Spending Money On Social Media Ads That Get You No ROI
Sahail Ashraf — June 12, 2017 Follow @Talcontent— June 12, 2017 It’s a more common problem than you think, and it probably affects more brands than you think too. It’s that awful situation where a brand literally ‘gives up’ on social media. The ROI that their agency promised them has not materialized. Their social accounts … Continue reading 3 Tips To Reinvigorate Your Brand’s Social Media Marketing Efforts
Warren Knight — June 9, 2017 Follow @warrenknight— June 9, 2017 ACCORDING TO RESEARCHER GARTNER, AI BOTS WILL POWER 85% OF ALL CUSTOMER SERVICE INTERACTIONS BY 2020. AI (Artificial Intelligence) has been a hot topic in 2017, especially when looking at the future of Artificial Intelligence in Social Media. Investment has been growing in AI, … Continue reading The Future of Artificial Intelligence in Social Media
Brooke B. Sellas — June 9, 2017 Follow @madSMscientist— June 9, 2017 Looking for a social media agency to ensure you’ve constantly got something smart to say online? Congratulations! Outsourcing your social media to someone else is often a shrewd move. However, I can tell you from experience that unless you do your homework when … Continue reading How To Interview (And Hire!) A Social Media Agency
Nicole Farber — June 9, 2017 Follow @FarberNicole— June 9, 2017 Sometimes, a company or organization will run into trouble. It can be a simple gaffe – a mistaken statement or action. Maybe something happened at your place of business, a college campus, in your parking lot, or other instances where you are receiving backlash. … Continue reading “Oh No She Didn’t!”: Got a Social Media Crisis on Your Hands?
Janet Church — June 9, 2017 Follow @JanetChurch— June 9, 2017 PublicDomainPictures / Pixabay Corporations spend millions of dollars a year to increase their visibility and mindshare on social media. However, there are times when companies stand out on social media for all of the wrong reasons. Some notorious examples spring to mind: The numerous … Continue reading Why Social Media Risk Management is About More than Handling a PR Crisis
Lilach Bullock — June 8, 2017 Follow @lilachbullock— June 8, 2017 Generating Leads Through Social Media (5 Little-Known Tactics) Generating leads through social media can seem impossible. The truth is, social media can be a great source for lead generation, as well as for nurturing leads and turning them into customers. In this blog post, … Continue reading Generating Leads Through Social Media (5 Little-Known Tactics)
