Mark Miller — June 20, 2017 Follow @MMtwopointfive— June 20, 2017 Just a few years ago, social media was on every digital marketer’s mind as the “big new thing” that was going to transform customer engagement and online marketing. Since then we’ve moved past the hype and on to newer, flashier tactics and tools. But … Continue reading 5 Social Media Certifications That’ll Win More ‘Likes” for Your Digital Marketing Resume
As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers. Rob Begg on June 19, 2017 From a marketer’s point of view, customer engagement is an art form you’re constantly trying to master. There’s no … Continue reading Customer engagement in the age of mobile, social and messaging
Alex Broome — June 19, 2017 — June 19, 2017 Have you ever wondered how some brands succeed at creating content that builds a loyal following? Psychology can tell us a lot about why we do what we do. Take a look at these 5 psychology-based behaviours people perform online, and what tactics you can … Continue reading The Psychology Behind Social Engagement and Brand Loyalty
Kasia Perzyńska — June 17, 2017 — June 17, 2017 Social media monitoring means tuning in every day and carefully listening to what people say, anywhere online, about a person, brand and products. Social media monitoring also refers to tracking various conversations around topics and keywords of your interest. The web is like the ocean; … Continue reading Social Media Monitoring vs. Social Listening
Parker Davis — June 16, 2017 Follow @answer1— June 16, 2017 geralt / Pixabay Many small business owners have a love/hate affair with social media. Everyone who is anyone tells you that you should be on it, and not only that – using it to amass hordes of followers, some of which (you hope!) might … Continue reading How to Use Social Media to Your Best Business Advantage
Ana Gotter — June 16, 2017 — June 16, 2017 Video is everything on social media right now; it’s ranking higher in the feeds of platforms with content-ranking algorithms, and social audiences are responding to it—and sharing it—in higher number than ever before. Because of this, all brands should be increasing the amount of video … Continue reading 7 Best Social Video Practices You Need to Be Using
Mike Ryan — June 16, 2017 — June 16, 2017 ar130405 / Pixabay Is yours one of the 65% of companies that rank generating leads as their biggest marketing challenge? If so, you may already be aware that one third of the global population uses social media on a regular basis. But did you also … Continue reading The 3 C’s of Social Media Marketing
Meenah Khosraw — June 16, 2017 — June 16, 2017 LoboStudioHamburg / Pixabay Social media has become one of the most effective marketing tools ever. It’s created an entirely new sub-genre of marketing and has become a digital publicity beast. If you’re a business owner developing a marketing strategy, including social media to boost your … Continue reading How to Boost Brand Awareness with Social Media
Ivan Ivanov — June 15, 2017 — June 15, 2017 There’s a simple truth in life that everyone likes to reminiscent about ‘the good old days’ and to believe that we live in times of change. Yet change happens each moment with time going through a transformation from ‘future’ to ‘past’ in a thing we’d … Continue reading Getting Political On Social Media: A Guide For Brands
Ana Gotter — June 15, 2017 — June 15, 2017 Clker-Free-Vector-Images / Pixabay Close your eyes for a second, and think about the last social media video that you remember seeing. If you’re like a large majority of daily social media users, it’s probably a video that you saw within the last few hours. What … Continue reading 6 Different Types of Social Media Videos You Need to Be Using
