By Jessica Davis June 5th, 2017 With social media marketing, analytics tells you only part of the story. Without benchmarking, you’re in the dark about competition and how you’re faring against it. Competitive analysis will help you understand your hold over your market on social media and find ways to expand it. It will also … Continue reading How to Stalk Competition & Create an Unbeatable Strategy #Social
Darnelle O’Brien — June 2, 2017 Follow @thekissagency— June 2, 2017 Social media presents an incredible opportunity for brands. What began as a way for individuals to connect and interact with each other online, is now an influential marketing tool for businesses. The social landscape is forever changing, which can make it difficult for small … Continue reading 3 Simple Ways to Choose the Right Social Platform for Your Brand
Patti Podnar — June 2, 2017 Follow @PodnarWriting— June 2, 2017 tpsdave / Pixabay In the summer of 2003, I was standing in my sunroom, holding my six-month-old little boy in my arms, and watching the willow tree in my backyard bend over until it was almost parallel with the ground. In the aftermath of … Continue reading Weathering the Storm: The Role of Social Media in Crisis Management
Sahail Ashraf — June 2, 2017 Follow @Talcontent— June 2, 2017 There is ample evidence that tweets and updates can go viral. But it is still surprising to see how completely random and obviously not thought-through updates suddenly become huge. Some of them even become more famous and far-reaching than those that celebrities produce. Celebrities … Continue reading Wendy’s In Social Media: An Ordinary Guy And The Most Retweeted Tweet Of All Time
Greetje den Holder — June 2, 2017 Follow @GdenHolder— June 2, 2017 Last year, I wrote a blog called ‘How to Start a Social Business’ as I was interested in the concept of starting a business without making profits for investors but for the community. A social business requires a social entrepreneur, so I wrote … Continue reading A Fascinating Example of Social Business
Recently acquired by Pinboard, the site will stay online but stop taking bookmarks on June 15. Matt McGee on June 2, 2017 Delicious.com, once the internet’s top social bookmarking site, is shutting down later this month. The announcement Thursday came from Maciej Ceglowski — owner and creator of Pinboard, a competing bookmarking service — … Continue reading Social bookmarking pioneer Delicious heads to the dead pool
Robin Singh — May 31, 2017 — May 31, 2017 There are a few important similarities between knowledge management and social media. We use them both to obtain and access new information with the use of technology. Moreover, both of them require individuals to provide new inputs and create new content intended for sharing. However, … Continue reading Role of Social Media in Knowledge Management
Susan Gilbert — May 31, 2017 Follow @SusanGilbert— May 31, 2017 The Output-Input Balancing Act of Social Networking Have you ever been part of a conversation where one person is doing all of the talking? You can’t get a word in edgewise and you find a way to leave as soon as possible. The same … Continue reading How to Find the Right Balance in Social Media
By Disha Dinesh May 31st, 2017 Social media was once regarded as the marketing wild card – a platform that was more of a luxury than a necessity for brands. Today, social media marketing is mainstream, and businesses that haven’t invested in it are losing market share to their competitors. To ensure that yours doesn’t, … Continue reading What Is In A Social Media Marketing Plan
Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use social for demand generation. Will McInnes on May 31, 2017 I can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of … Continue reading Demand generation’s next frontier: 3 ways to tap into social to get more leads
