Ivan Ivanov — December 7, 2017 — December 7, 2017 Facebook and Twitter are currently vowed with controversy with regard to their microtargeting advertising. Going as far as deleting data tied to the case, the social networking behemoths have reportedly helped Russian individuals swing the US 2016 Presidential elections by allowing them to run highly … Continue reading The New Age of Ads: How Social Media Micro-Targeting Can Make You a Star
Bonnie Harris — December 7, 2017 Follow @waxmarketing — December 7, 2017 geralt / Pixabay Social media is always evolving and it’s crucial to stay on the cutting edge. You need to know what’s out there, but more importantly, you need to know what works and what doesn’t. Testing social media marketing isn’t always the … Continue reading Testing Social Media Marketing for Continuous Improvement
Sameer Somal — December 5, 2017 Follow @BlueOceanGT — December 5, 2017 “Your brand is what people say about you when you’re not in the room” (Jeff Bezos) Building a long-term reputation has become an essential element of doing business online. In the face of the digital revolution, when you can successfully manage your business’ … Continue reading Using Social Media to Build Your Online Reputation
Spencer X. Smith — December 4, 2017 Follow @spencerXsays — December 4, 2017 Your phone rings. When you answer, it’s a journalist from the most important media source you can possibly think of. Wave a magic wand. Who is it? Oprah? The New York Times? CNBC? That pinnacle for me is Forbes. Why? My target … Continue reading How I Earned a Feature in Forbes (Twice) With Social Media, And You Can Too
Patrick Whatman — November 28, 2017 Follow @mrwhatman — November 28, 2017 We’re in the silly season. In the mad dash to Christmas, shoppers are shopping, sellers are selling, and tweeters are tweeting. Marketers have taken the period between Thanksgiving and Christmas and turned it into a out-of-control spending spree. And who can blame them? … Continue reading Social Analysis From Black Friday & Cyber Monday
When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing. Mark Traphagen on November 28, 2017 I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world … Continue reading Why writing style matters for social and content marketing
Eric Rosenberg — November 25, 2017 — November 25, 2017 Building a business website is vital for business success in the internet age, but content marketing requires a lot more than just having a website. For the best success, your website should be filled with great content. But to make sure people actually come and … Continue reading Tools to Automatically Share your Blog Content in Social Media
Tabitha Jean Naylor — November 25, 2017 Follow @TabithaNaylor — November 25, 2017 Where does your target audience hang out? For many businesses, the answer to this question is simple: social media. Over the past decade, social media channels have transformed how businesses communicate with their audiences because these platforms offer direct ways for you … Continue reading Are Social Media Chatbots Still a Good Thing?
Lilian Sue — November 24, 2017 — November 24, 2017 If you’ve been following my blog, you’ve probably read my posts on how unit publicity helps indie film, great advertising campaigns and tips on great tools to use to help manage social media and save time. But with the rise of influencer marketing and platforms … Continue reading How to Find & Develop Relationships with Social Media Influencers
By Joydeep Bhattacharya November 24th, 2017 The way businesses operate has undergone a sea change in the past decade. Earlier, it was all about the needs of the company. Now, the demands of the audience are taken into consideration as well. Why? To establish a better relationship with them and convert them into loyal customers. For … Continue reading The Complete Guide To Create Your Own Social Media Strategy Map
