Hilary Bird — December 12, 2017 — December 12, 2017 Every major social media channel now offers video as a built-in feature of their platform – Instagram, Facebook, Twitter & (just recently) Linkedin. HubSpot found that 43% of people want to see more video content from marketers & almost 52% of marketing professionals worldwide name … Continue reading 3 Quick Ways to Use Video in Social Media Marketing
Sahail Ashraf — December 11, 2017 Follow @BizGrowInsights — December 11, 2017 As we sit, just weeks away from the New Year, it is becoming increasingly apparent that social media for businesses is going to experience plenty of change in 2018. Nothing will go away (including Facebook) but changes will happen. The best thing we … Continue reading The Ultimate Business Guide For Using Social Media Marketing In 2018
Angela Hausman, PhD — December 8, 2017 Follow @MarketingLetter — December 8, 2017 I love teaching bright, young college students for a number of reasons, but one is that I learn a lot from them. This week, students are finishing up presentations on the marketing plan they developed, which gave me great insights on … Continue reading Social Media is a Marketing Channel, Not a Strategy
Warren Knight — December 8, 2017 Follow @warrenknight — December 8, 2017 We are heading into the last month of 2017, and the year has flown by. So much has happened in 2017, especially when it comes to Social Media Every year I like to talk about Social Media trends for the following year, just … Continue reading The Need To Know Social Media Trends For 2018
Ivan Ivanov — December 7, 2017 — December 7, 2017 Facebook and Twitter are currently vowed with controversy with regard to their microtargeting advertising. Going as far as deleting data tied to the case, the social networking behemoths have reportedly helped Russian individuals swing the US 2016 Presidential elections by allowing them to run highly … Continue reading The New Age of Ads: How Social Media Micro-Targeting Can Make You a Star
Bonnie Harris — December 7, 2017 Follow @waxmarketing — December 7, 2017 geralt / Pixabay Social media is always evolving and it’s crucial to stay on the cutting edge. You need to know what’s out there, but more importantly, you need to know what works and what doesn’t. Testing social media marketing isn’t always the … Continue reading Testing Social Media Marketing for Continuous Improvement
Sameer Somal — December 5, 2017 Follow @BlueOceanGT — December 5, 2017 “Your brand is what people say about you when you’re not in the room” (Jeff Bezos) Building a long-term reputation has become an essential element of doing business online. In the face of the digital revolution, when you can successfully manage your business’ … Continue reading Using Social Media to Build Your Online Reputation
Spencer X. Smith — December 4, 2017 Follow @spencerXsays — December 4, 2017 Your phone rings. When you answer, it’s a journalist from the most important media source you can possibly think of. Wave a magic wand. Who is it? Oprah? The New York Times? CNBC? That pinnacle for me is Forbes. Why? My target … Continue reading How I Earned a Feature in Forbes (Twice) With Social Media, And You Can Too
Patrick Whatman — November 28, 2017 Follow @mrwhatman — November 28, 2017 We’re in the silly season. In the mad dash to Christmas, shoppers are shopping, sellers are selling, and tweeters are tweeting. Marketers have taken the period between Thanksgiving and Christmas and turned it into a out-of-control spending spree. And who can blame them? … Continue reading Social Analysis From Black Friday & Cyber Monday
When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing. Mark Traphagen on November 28, 2017 I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world … Continue reading Why writing style matters for social and content marketing
