Avinash Nair — July 18, 2018 Follow @AviNair52 — July 18, 2018 Americans love plastic, especially when it comes to shopping. 78% of consumers say that they would rather buy with a card than cash, and doing so typically leads to a larger purchase. Accepting credit card payments is basically a requirement for all businesses … Continue reading How SMBs Can Avoid the Major Risks Involved with Credit Card Transactions
Andrew Gazdecki — June 13, 2018 Follow @biznessapps — June 13, 2018 Shutterstock Many of our partners start a mobile app company without any prior experience in sales. Our program trains you to sell apps to small businesses with an online course and hands-on training. While our Mobile Marketing Advisors help you create an actual … Continue reading How To Give A Convincing Sales Pitch to SMBs
Robert Woo — January 11, 2018 — January 11, 2018 As apocalypses go, a “retail apocalypse” doesn’t sound too bad. That is, unless you’re a business owner. Then it might send a shiver down your bottom line. And if you think this is just the end of big box retailers like the recently gutted Sears … Continue reading Why SMBs Need Referral Marketing During the “Retail Apocalypse”
Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys. Wesley Young on October 10, 2017 In an age of artificial intelligence (AI), the Internet of Things (IoT) may seem like … Continue reading 6 ways IoT will make local search for SMBs scalable
Robert Woo — September 27, 2017 — September 27, 2017 We’ve mentioned before that right now is an amazing time to get into affiliate marketing. It’s a channel that’s growing by leaps and bounds, and now affects 14% of all e-commerce purchases in the US. Pictured: actual online shopping transaction. And while big brands like … Continue reading Why Affiliate Marketing Works for SMBs
Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video adoption should be a matter of ‘when’ and not ‘if’ for SMBs. Jordan Kasteler on June 22, 2017 Why is video still a thorn in the side of small businesses? … Continue reading It’s time for SMBs to go all in on social and mobile video
Laura Bruck — June 21, 2017 Follow @EZShield — June 21, 2017 Business Identity Theft 101 Identity theft comes in all shapes and sizes. Despite the effort we put into protecting our financial accounts, Social Security numbers and online login credentials, we’ve seen identity crimes continue to grow. We know it’s important to protect our … Continue reading Business ID Theft (Part 1): SMBs Have Identities Too
Google Study: Digital Drives Higher Revenue Growth, But SMBs Lack The Tech by Laurie Sullivan @lauriesullivan, May 19, 2017 It makes sense that the digitally-savvy small businesses have a more diverse customer base, which means they can grow faster, have a greater capability for product innovation, and generate new streams of revenue by offering products … Continue reading Google Study: Digital Drives Higher Revenue Growth, But SMBs Lack The Tech
Olga Bedrina — April 10, 2017 Follow @WaveVideoApp— April 10, 2017 Large and small companies may leverage an investment in social media marketing differently, according to HubSpot. In fact, these average differences in the way companies of different sizes portion their budgets help to illustrate how SMBs have used this kind of online advertising and … Continue reading Social Media Advertising for SMBs Vs. Enterprises
Olga Bedrina — February 27, 2017 Follow @animatron— February 27, 2017 Both corporations and small businesses are successfully leveraging social media to increase their visibility and maintain contact with customers. However, the difference is that SMBs may not command the resources that large corporations do. Still, social media can level the playing field because it … Continue reading 3 Steps for Cost-Effective Social Media Marketing for SMBs
