Kristina Podnar — January 14, 2020 It’s hard to believe it’s been almost three years since the EU enacted its General Data Protection Regulation (GDPR), which fundamentally changed how businesses collect, process, and store consumer data. For many organizations, the GDPR was a major disruption that forced them to switch from a mindset of “collect … Continue reading How Should SMBs Approach Data Privacy Laws?
Hope Horner — December 11, 2019 Follow @hopehorner Video is a versatile marketing tool that businesses of all types and sizes can capitalize on. Think of the last video advertisement you saw. Maybe it was on TV during the commercial break of a football game, or perhaps it was on your computer or smartphone while … Continue reading How SMBs Can Harness the Power of Video
Johannes Rastas — November 3, 2019 905513 / Pixabay The smaller your business, the more important each individual customer is to you. To keep your head above the water, you need a steady inflow of sales. But to actually scale and break out of the startup phase, you need recurring sales – those from loyal … Continue reading 7 Reasons Why Startups and SMBs Should Use Affiliate Marketing
Alleviating the burden with dozens of point solutions, a SaaS solution could deliver a one-stop-shop to help small businesses. Bill Dinan on October 31, 2019 Today’s world of small business-focused technology has become far too fragmented and focused on implementing technology for the sake of technology. This dynamic often yields features that don’t solve real … Continue reading Soapbox: Are we falling in love with technology or building what SMBs need?
Most SMBs View Positive And Negative Reviews As Critical by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2019 Most consumers, like me, have become skeptical of online reviews, whether on the brand’s website or on third-party sites like Yelp, TripAdvisor, Facebook, Instagram, Google and others. It’s sometimes difficult to tell when customers are genuine about … Continue reading Most SMBs View Positive And Negative Reviews As Critical
Andrew Filev — June 25, 2019 — June 25, 2019 SMB owners rarely have the luxury of stepping back to evaluate productivity in their organizations. They’re too busy doing the hard work of driving growth themselves, carrying a herculean number of tasks on their shoulders. As a result, small businesses frequently suffer from poor processes … Continue reading SMBs Must Optimize Digital Processes to Compete Against Leading Brands
Heidi Daitch — June 21, 2019 — June 21, 2019 Much like individuals, businesses can be victims of identity theft. However, unlike personal identity theft, it is often unclear how a Small and Medium-Sized Business (SMB) can recover from the financial and reputational impact. Business identity theft occurs when criminals impersonate a company to target … Continue reading Risk of Identity Theft is a Costly Proposition for SMBs
Jenna Dobkin — April 30, 2019 Follow @JennaSD — April 30, 2019 CIO. IPO. CRM. These are three acronyms that, to those sitting in the big chairs at digital marketing agencies, can seem just beyond the business priority horizon. Sure, a CRM system belongs somewhere on the business growth roadmap, but many people running SMBs … Continue reading How SMBs Can Think Big on CRM
Most SMBs Say They Need A Digital Presence, Study Shows by Ray Schultz , April 18, 2019 Small businesses may not be there yet, but 88% of them believe they need an online presence to be successful, according to a new study by HigherVisibility. At the same time, 41.8% either have no goal in mind … Continue reading Most SMBs Say They Need A Digital Presence, Study Shows
Kurt Avarell — February 16, 2019 — February 16, 2019 jarmoluk / Pixabay Small and midsize business owners are always looking for ways to save money without jeopardizing the quality of their goods and services. When every penny counts, it doesn’t make sense for business owners to pay more taxes than they owe. Instead, that … Continue reading Tax Resolutions for SMBs: 5 Easy Habits to Adopt in 2019
