Cent Muruganandam — March 18, 2017 Follow @centmuru— March 18, 2017 Let’s be honest, small to medium businesses have a tight budget but they are traditionally competing with big giants with massive wallets. One way small and medium enterprises can get a level ahead of their big counterparts is to go digital, i.e. look for … Continue reading 15 Free Digital Marketing Tools for SMBs and Startups [Infographic]
LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates. Wesley Young on January 31, 2017 Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to sell them advertising or marketing products … Continue reading SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing. Will Scott on November 21, 2016 I’m sure you’ve heard the saying, “You need to spend money to make money.” But for small and medium-sized businesses (SMBs), this is … Continue reading Why SMBs should spend more of their budget on online marketing in 2017
by Suzanne Hoenig June 25, 2016 Follow @SMHoenigJune 25, 2016 Sales in the Land of Instagram First, let’s define terms. I think words matter. We can all go further, together, when we take a moment to find a common starting point when we’re talking about sales or selling — or anything for that matter. … Continue reading How to Sell on Instagram for SMBs: 2016 Social Media Series
Scott BarnettOctober 19, 2015 It’s finally dawned on me why so many hyperlocal businesses hate Yelp and are so afraid of review sites in general. There was massive backlash against the new site Peeple, which was originally marketed as a “Yelp for individuals”. The objection is that people in general are not nice to other … Continue reading Peeple, and Why SMBs Hate Reviews
Megan ConleyAugust 25, 2015 A major change is coming to the way retailers process credit cards — yet less than one-fifth of businesses are prepared. Over the past few months, banks have begun replacing traditional magnetic strip payment cards with new cards containing a more secure EMV payment chip — named by Europay, MasterCard and … Continue reading EMV Payment Cards: What SMBs Need to Know About the New Technology and Liabilities
Jenn ReichenbacherAugust 10, 2015 There are over 28 million small businesses in the U.S. Shockingly, 55% of small businesses, or 15.4 million, still do not accept credit cards. For the majority, the reason is simple – it costs them more money versus cash and check. These fees are typically marginal interchange feeds, but yes, there are … Continue reading The Top 3 Reasons SMBs Should Accept Credit Cards
Tracey WallaceJuly 24, 2015 As we enter the final half of 2015, many decision makers within commerce organizations are looking for scalable and cost-effective solutions to streamline business processes and increase annual revenue. And, according to a survey of 500 small business owners conducted by Palo Alto Software, SMBs in particular are looking toward modern … Continue reading SMBs Lay Foundation for Successful Scaling: 81% Plan to Invest in Ecommerce Technology
Megan ConleyJuly 15, 2015 In the retail world, summer is historically a slow season, lacking the massive shopping holidays other seasons present. Yet, big box retailers aren’t letting the summer blues affect their bottom line. Instead, notorious brands including the likes of Amazon and Walmart are launching “Christmas in July,” a series of sales through … Continue reading Christmas in July Sales Flourish, SMBs Should Take Note
Shelly KramerJuly 13, 2015 The owners of small to mid-size businesses (SMBs) across the United States are seeing more success from their websites than their other marketing channels. That’s the headline from a recent study and, as someone who firmly believes that a corporate website is the hub of all your business operations, that data … Continue reading SMBs Seeing More Success With Websites Over Other Channels [Study]
