Stephen Sheinbaum — December 15, 2016 — December 15, 2016 Small business owners have an uneasy relationship with marketing. According to a recent study by Vistaprint Digital, only 37.4 percent of small business owners rate spending time on marketing as “very” or “fairly” important. On the other hand, big businesses invest big money in their … Continue reading How Marketing Can Help Your Small Business In 2017
Kaitlyn Hammond — December 14, 2016 — December 14, 2016 Thousands of small business owners across the country participated in Small Business Saturday, an annual event held on the first Saturday after Thanksgiving. Sponsored by American Express, it is intended to bring awareness to small businesses, and encourage patrons to skip big box retailers and … Continue reading Your Small Business Saturday Attack Plan
Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best. Loretta Jones on December 12, 2016 No one can predict the future, but smart marketers come pretty close. Using big … Continue reading Forget big data: Why thinking small can help marketers see the future
Cent Muruganandam — December 12, 2016 Follow @centmuru— December 12, 2016 As you begin shifting your attention to online sales inside of your small business, there’s no better place to turn than customer engagement. By using simplistic online strategies, you can build a virtual footprint that leads clients directly to your doorstep. If you’re new … Continue reading Boosting Small Business Sales Through Online Customer Engagement
Yashasvi Raj Pant — December 10, 2016 — December 10, 2016 The oft repeated phrase by internet marketers around the world is, “create a list”. Why do marketers repeat this again and again? They do so because they know that you can make money only if you have an email list. Most small businesses fail … Continue reading Top 3 Email Marketing Services For Small Business in 2016
David Kiger — December 8, 2016 Follow @davidkiger— December 8, 2016 The holiday shopping season brings that odd combination of fun, exciting and stressful times. New small business owners may find the seasonal rush to be an eye-opening experience, one that has significant sales opportunities and potential for growth, but also filled with tricky situations. … Continue reading Customer Service is Crucial for Small Businesses During the Holidays
Devon Vocke — December 2, 2016 Follow @EvokeStrategy— December 2, 2016 It’s time to take control of your online marketing. You need a plan and you need tools to make it work for you. We’ve gathered some of our favorite tools to provide an online marketing toolkit for your business. These tools break out into … Continue reading Essential Tools for Marketing Your Small Business Online
By Tim Dugan December 1st, 2016| On the first day of Christmas my true love said to me, “How about you spend some of this holiday vacation time beefing up your site’s SEO and getting ahead in the online marketing world?” And so I said, “Well that wasn’t very romantic of you. Where are my 12 … Continue reading 12 Small SEO Fixes for 12 Days of Christmas
Stephanie Heitman — November 30, 2016 Follow @stephheitman— November 30, 2016 Small Business Saturday is the perfect time to harvest a new crop of customers. Your in-store event or special offers pulled them in, but now what? Here are six tips to keep the momentum going with your Small Business Saturday customers so they keep … Continue reading 6 Ways to Cozy Up to New Customers After Small Business Saturday
Angela Hausman, PhD — November 15, 2016 Follow @MarketingLetter— November 15, 2016 Data driven digital marketing My focus is on mid-sized and high-growth startup businesses. In honor of Small Business Saturday (coming on Nov 26th-just after Black Friday), I’m shifting focus to write about digital marketing for small businesses, so I’ll try to give a … Continue reading 5 Elements to Build a Digital Marketing for Small Businesses
