Cormac ReynoldsMay 27, 2015 Web design is a lot like decorating your home—it takes years to get things just the way you want them. Yet even after you’ve painstakingly gutted and refitted your entire kitchen, it won’t be long before you realise there are new elements that have got to be updated. Likewise, if you … Continue reading A or B? It’s Time to Find the Perfect Test for your Site
Brent PohlmanMay 20, 2015 In April, the goal of most marketing teams was to insure their company website was mobile-friendly. One item you may have overlooked or forgotten… Well, most companies were able to achieve this result, but one thing most sites forgot to look at was their home page/welcome page. Yes, the content may … Continue reading Your Site Is Mobile-Friendly But You Are Not Seeing Results
Brittany HurlburtMay 20, 2015 How Many Marketing Buzzwords are you using? Marketers are known for using obscure words to describe an action, activity, or a topic. Good marketers wouldn’t be good if they didn’t use a couple buzzwords here and there in their work or in their presentations, right? The truth is, there are marketing … Continue reading How Many Useless Buzzwords Are on Your Site?
Tracey WallaceMay 19, 2015 The world of ecommerce is ever-changing and even the seasoned ecommerce professional can get overwhelmed with the amount of detail. Between managing your site to ensure proper inventory flow, to optimizing every page for conversion via A/B testing, there’s a lot to do to reap the benefits of all the internet … Continue reading How Site Design Affects Your Conversion Rate
Megan MarrsMay 18, 2015 Marketing graders are handy tools to have around, evaluating and grading your website to help you improve your marketing performance. Today we’re looking at 10 awesome marketing graders that will help you get a sense of how far you’ve come down the marketing road, and where you should focus your gaze … Continue reading 10 Marketing Graders to Make Your Site Better, Faster, Stronger
Navneet KaushalMay 17, 2015 Do you know 80% people use mobile for searching and 50% of local searches are carried out on smartphones? We all are familiar with the roll out of “Mobilegeddon” and also of the fact that non-friendly mobile websites will be clobbered. Hence, to survive in the cut-throat competition it has become … Continue reading 10 Steps To Google Mobile Friendly Site (Infographic)
Mik DunneMay 9, 2015 What Is Google Webmaster Tools Google Webmaster Tools is a free tool provided by Google to help website owners and webmasters understand how their site is performing on Google and to help identify any technical issues that Google finds while crawling the site. Google Webmaster Tools is also designed to help … Continue reading How To Use the Data Highlighter Tool In Google Webmaster Tools to Add Schema Mark-up to Your Site
Columnist Shari Thurow explains the ins and outs of taxonomies and why creating and maintaining them should be a key part of your marketing strategy. Shari Thurow on May 8, 2015 Let’s play a word association game. Before we begin, clear your thoughts. Try to stay focused on this game only. Are you ready? What … Continue reading Website Taxonomy Guidelines And Tips: How Best To Organize Your Site
by Pratik Dholakiya May 8th, 2015 It was inevitable. The fact that ‘google’ is now used as a verb than a noun, searching for stuff is an indelible part of 21st century life. Whether we’re hunting for the closest Mediterranean restaurant or the cheapest dry cleaner in town or the answer to the Fibonacci … Continue reading Does Your Ecommerce Site Search Have These Critical Features?
Mike WhitneyMay 2, 2015 Your “Sort By” Options Need Spring Cleaning Offering “sort by” options to your online shoppers is a must. It puts them in complete control over the stream of potential purchases. Aside from convenience of not leaving home, these types of added control elements are what make ecommerce so enticing to customers. … Continue reading 3 Reasons Why Your Ecommerce Site Isn’t Performing
