Infinite scrolling pages have become very popular on many prominent websites. Columnist Kristine Schachinger poses the question — is this a good thing? Kristine Schachinger on April 17, 2015 Infinite scroll (or “endless scroll”) is a web design technique that automatically loads new content as a user scrolls down a webpage, presenting the user with … Continue reading Infinite Scroll: Is It Right For Your Site?
Debi LewisApril 15, 2015 “Hi there! I got your name from my friend Susan whose web site you made (looks great, by the way!). I have a web site which works great for me, but I’ve been meaning to change the address on there since we moved last year, and now I have a bad … Continue reading Plugging the Hole: Web Site Triage in 2015
Matthew SantosApril 5, 2015 Blogging is beneficial for multiple reasons: improving your website’s authority within your industry, providing answers to your visitor’s questions, and giving tips that help your visitors in various ways. If you currently have a fairly static website, aside from the blogging that you do, you should prioritize onsite blogging because it … Continue reading Onsite Blogging: The Key to Providing Your Site with Fresh Content
Jerry LowMarch 26, 2015 Driving traffic to your site isn’t the final goal but part of the overall process of converting site visitors into customers. You can have tens of thousands of unique site visitors per day and still not convert those customers into sales. In this post, I’m going to share some tips to … Continue reading How To Improve Your Site Conversion Rate: Quick Tips + Case Studies
Christopher Jan BenitezMarch 25, 2015 Setting up an eCommerce site has become a standard for businesses to sell their products and services online. This not only helps businesses raise their revenue by reaching out to their target audience, but also provide customers a seamless web experience by placing their orders online without having to line … Continue reading How to Choose the Most Reliable Web Hosting for Your eCommerce Site
Debi LewisMarch 21, 2015 The single most common sentiment I hear from business owners and nonprofit managers about their web sites is that they can’t seem to keep them updated. “It takes too long.” “It’s too hard.” “My content management system doesn’t work right.” “There is nothing to say.” “No one is looking anyway.” I … Continue reading Done Is the New Perfect: How to Update Your Site Without Losing Your Mind
The Butterfly Twists footwear brand hosts a breakfast for fashion bloggers to kick off its new #AnywhereAnytime campaign. Steve Hall on March 20, 2015 The .com extension is celebrating its 30th anniversary this week. Remember when there was only .com, .edu, .net, .org and a handful of others? Now there are hundreds. British footwear brand … Continue reading Fashion Brand Buys 100 Domain Extensions, Creates Customized Site For Each
Tracey WallaceMarch 10, 2015 Last week, news broke about Google’s upcoming algorithm change. As of April 21, sites that are not mobile-friendly will be penalized, some even removed from Google’s mobile search index. This move is an effort on the part of Google to encourage businesses to accept the new ways consumers are accessing information. … Continue reading Last Minute Tips to Create a Mobile-Friendly Site Before the Google Algorithm Update Lowers Your Rankings
Geoff SimonMarch 9, 2015 It’s called Knowledge-Based Trust (or KBT), and it’s the subject of a research paper Google has outlined here titled, Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources . The intention of the new metric would be to estimate the trustworthiness of a particular web source by determining how accurate the information contained on … Continue reading Google Researching Ways (Other Than Links) to Measure Site Trust
Debi LewisMarch 9, 2015 You have an “About” page. You have a blog. You have a very nice slideshow with images of your products or your offices or some vague-looking nature scenes. If your web site were an awards show gown, it would be timeless high fashion: classic, clean, and always in style. But all … Continue reading Who Wore It Best?: How to Accessorize Your Web Site with Social Media
