The company, which has been on an acquisition spree, will go private under Platinum Equity ownership. Jennifer Cannon on October 25, 2019 at 12:02 pm Media software conglomerate Cision has entered a definitive agreement to be acquired by private equity firm, Platinum Equity. The transaction is valued at approximately $2.74 billion, said Cision. The company … Continue reading What Cision’s acquisition signals for customers, martech industry
Tag Archives: Signals
12 Trust Signals to Boost Your Conversion Rate
Paul Schmidt — February 22, 2019 — February 22, 2019 Your customers seek validation before they buy. The more risk involved with the purchase, the more sources of validation or trust signals they need to feel safe buying from you. Here are 12 trust signals to boost your conversion rates: 1. Case studies 2. Testimonials … Continue reading 12 Trust Signals to Boost Your Conversion Rate
Google Signals in Analytics – What Is It and Should You Do It?
Kerry Dye — October 8, 2018 — October 8, 2018 If you are a general marketer and not a digital specialist, you may not have come across Google Signals before. The first you hear about it may well be this banner popping up in your Google Analytics account: What is Google Signals? First announced in … Continue reading Google Signals in Analytics – What Is It and Should You Do It?
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google is also extending ‘Why this ad?’ notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner websites and apps. Amy Gesenhues on June 15, 2018 Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this … Continue reading Google updates ‘Ad Settings’ to allow users to turn off targeting signals
16 Signals: Understanding Business And Contact Attributes and What They Can Do
Geri Rebstock — May 18, 2017 — May 18, 2017 In the past, we talked about the role of customer segmentation and how breaking up your target audience into small groups – or segments – can help you create the kinds of personalized campaigns that build customer engagement. At its very core, segmentation divides your … Continue reading 16 Signals: Understanding Business And Contact Attributes and What They Can Do
Trust Signals: How They Work & When to Use Them
Dan Shewan — March 31, 2017 — March 31, 2017 It cannot be bought, forced, or demanded. You can have it, but not hold it. It can take years to gain, and can be lost in seconds – and it’s the single most important element of any transaction or relationship. What am I talking about? … Continue reading Trust Signals: How They Work & When to Use Them
Case study: location data outperforms online signals as e-commerce targeting tool
Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only. Greg Sterling on February 22, 2017 Location data platform PlaceIQ and mobile messaging tool Appboy have teamed up. In the context of their announcement, the two companies showcased a case study with retailer Urban … Continue reading Case study: location data outperforms online signals as e-commerce targeting tool
How to Optimize Your On-Page Signals for Local SEO
By Shane Barker February 2nd, 2017 Would you like to connect and engage with customers who are actively seeking your products or services? Then getting your site geared up for local SEO is a must. With growing competition out there, remember to do more than local SEO. Optimize your SEO. You want to squeeze as … Continue reading How to Optimize Your On-Page Signals for Local SEO
Common Black Hat SEO Methods – Buying Social Signals
by Brandon Leibowitz July 12, 2016 Follow @seooptimizersJuly 12, 2016 Are you one of those people that is trying to find quick success in driving more organic traffic to your website? Or are you looking for new, easy, and automated ways of getting an extra push with your current internet campaign? Maybe you’re neither and … Continue reading Common Black Hat SEO Methods – Buying Social Signals
Social Signals Suck: Why Google Still Prefers The Gameable Link
By Gary Dek October 8th, 2015 Aren’t you tired of constantly hearing about how Google is going to replace traditional links with social links soon? Every few months, an “expert” publishes a case study explaining that social links are ranking factors, and then surmises that social media will become the new SEO in a couple years. … Continue reading Social Signals Suck: Why Google Still Prefers The Gameable Link
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