How do you achieve true people-based marketing? Columnist Mike Sands explains why it’s all about reaching customers at the right time with the right message. Mike Sands on September 22, 2015 My last column dissected the difference between first-, second- and third-party data and why first-party data in particular is critical to people-based marketing. But … Continue reading It’s Alive: The Power Of First-Party Intent Signals
Joe AuerAugust 18, 2015 A lot of people ask me how social signals can benefit their SEO. Some people claim that because they have a “nofollow” attribute, there is no real benefit to getting social signals. That is not correct, however, as from my testing there can be great benefits for getting social signals pointing … Continue reading How Social Signals Benefit Your SEO
Tony ZambitoJune 14, 2015 The calendar is usually full. Exercise coming from jogging from one meeting to the next. Engrossed in the daily demands for time and being in the moment of now. The now being a crisis or a looming project deadline. The gnawing feeling of something being missed about customers and buyers never … Continue reading 3 CMO Signals For Sensing Shifts In Buyer Decision Behaviors
by Loren McDonald, November 26,2014 As the holiday shopping season shifts into high gear, your customers are going to be sending you a veritable blizzard of signals as they interact with you via email, websites, social networks, mobile apps and customer support. Purchases or purchase intents are major signals, but not the only ones. In … Continue reading Are You Listening For Your Key Customer Signals?
