On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections. Ryan Shelley on August 24, 2016 Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good … Continue reading The human side to SEO: the power of personas
by Benjamin Brandall July 4, 2016July 4, 2016 Thinking of starting a side project? A month back, I realized I was getting to the point where I wasn’t bothering to take lunch breaks. I read as a big part of my job, and I didn’t want to get involved in anything heavier than reading articles. … Continue reading Start a Side Project on Your Next Lunch Break — 8 Project Ideas to Try
by Alanna Jackson February 24, 2016February 24, 2016 If you’ve done a Google search recently, then you’ve probably noticed something is different. Maybe you weren’t able to place your finger on it? If you’re in digital marketing, then you may have noticed it right away. So, what’s changed? The side ads are no longer present … Continue reading Side Ads Gone From Google – It’s Not The End of the World!
by Laura Cole February 24, 2016February 24, 2016 Everywhere you look, there are statistics with reaffirm blogging as a popular and potentially lucrative past-time. Take the fact that companies that blog are known to receive 97% more links to their website, for example, or the assertion that blogs have become the fifth most trusted resource … Continue reading The Art of Content Creation: The Technical Side of Writing a Blog Post
by Larry Kim February 23, 2016February 23, 2016 Text ads have appeared to the right of Google’s search results since AdWords launched in 2000. No more. They’re history. R.I.P. Google has confirmed a huge change to the way AdWords ads are displayed for desktop search results, and it is now rolling out for all of … Continue reading Google Kills Off Side Ads: What You Need to Know
by Ken Thoreson January 16, 2016 Follow @/KenThoresonJanuary 16, 2016 The Opposite Side of the Job Interview Table Tips to Consider when considering a new Job/Employer Recently a received a call from a former client, he wanted to discuss the potential of considering another opportunity. During the conversation it occurred to me that I have … Continue reading The Opposite Side of the Interview Table
by Debra Carpenter January 5, 2016 Follow @hello_itsdebJanuary 5, 2016 The vision: You start your own business, bring in tons of profit, and comfortably retire to a private island somewhere in the Caribbean. The reality: You start your own business, struggle to get it off the ground on your tight budget, accrue tons of debt, … Continue reading 3 Side Hustles That Will Directly Benefit Your Business
by David Fisher December 13, 2015 Follow @dfishrockstarDecember 13, 2015 I’m going to tell you a secret: I’m a Zumba instructor. That’s right, Zumba, the Latin-dance aerobic fitness classes. I don’t teach often, at most once a week. But when my travel schedule allows, I love to jump around a gym to some salsa or … Continue reading Should You Add Your Side Hustle to Your LinkedIn Profile?
by Todd Grennan December 1, 2015December 1, 2015 At its core, marketing is about persuasion. As a marketer, you’re always looking to influence prospective and current customers to act in ways that benefit your brand. That can be making a purchase, opening your app, consuming a piece of ad-supported content, or whatever else furthers your … Continue reading 6 Ways to Get Your Customers’ Subconscious On Your Side
Social media disclosures (and more) are on tap as our SocialPro conference begins with a keynote conversation between Marketing Land and the FTC. Matt McGee on November 18, 2015 Good morning from Las Vegas! Day one of Marketing Land’s SocialPro conference is about to begin, and we’re starting with a real treat: a keynote conversation … Continue reading Social Pro Live Blog: How Social Marketers Can Stay On The FTC’s Good Side
