A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies. Columnist Alistair Dent focuses on explaining its traditional role, as a buying platform for programmatic display. Alistair Dent on October 30, 2015 The programmatic display space is full of technological acronyms these days. In this … Continue reading What CMOs Need To Know About Demand Side Platforms (DSPs)
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Bad Online Reviews – The Best Way To Share Your Side Of The Story
Scott BarnettOctober 10, 2015 The latest news story on reviews comes from Staten Island, NY, where a woman who allegedly libeled a local contractor on Yelp was ordered by a judge to pay $ 1,000 towards reparations. The judge agreed that the terms she used, such as “con artist,” “scam,” and “rob,” imply criminal activity … Continue reading Bad Online Reviews – The Best Way To Share Your Side Of The Story
The Dark Side of Social Media Just Got Darker
Miguel ConnerAugust 17, 2015 There is no shortage of content on the mental and emotional hazards of social media, all readily found in…uh…social media. Yet this dark cloud is getting darker by recent studies, supported by qSample’s own finding. It’s casting a larger shadow over a medium that once was believed as the great democratizer … Continue reading The Dark Side of Social Media Just Got Darker
Are We Really on the Right Side of the Digital Divide?
Arik HansonJuly 27, 2015 I read an op-ed in the Minneapolis Star Tribune (July 29, 2015) titled, “The future of work in a digital world.” The article talked about how digital tools and technologies have made the world a better place to live–but, quite possibly could also lead to a sharp downturn, and potentially the … Continue reading Are We Really on the Right Side of the Digital Divide?
How A First-Time Director Made A Transition From The Business Side
With the designer-drug thriller Urge, veteran producer Aaron Kaufman moves into the director’s chair and ramps up cinematic style. By KC Ifeanyi United Palace Theatre in New York City’s Washington Heights, typically a venue for cultural and religious events, is awash in imagery of sex and drugs. Writhing women are projected onto the opulent … Continue reading How A First-Time Director Made A Transition From The Business Side
6 ways to avoid the dark side of social media [Infographic]
We live in a social world. If Facebook’s billions of users aren’t evidence enough of that, or the swarms of articles on social media on this site aren’t enough to convince you of that, consider the fact that one of the first things the Chinese government did when protests started erupting across Hong Kong was … Continue reading 6 ways to avoid the dark side of social media [Infographic]