David KigerSeptember 10, 2015 The challenges involved in starting a small business are numerous. One that may not immediately come to mind is location, and we don’t mean what part of town the business is located. Each state has its own systems, rules and regulations, and it’s important to be familiar with the facts before … Continue reading Survey Shows ‘Friendly’ States For Small Businesses
Kim StaibSeptember 1, 2015 Imagine yourself as an inside sales rep, you pound the phones day in and day out trying to qualify leads. You navigate accounts, build pipeline, and then finally your efforts pay off and someone answers. You pass them…score! You feel a great sense of accomplishment as you get the calendar invite … Continue reading Best Practices to Prevent Sales No Shows
ZOG DigitalJune 9, 2015 Talk shows have always influenced American culture—from the golden days of Ed Sullivan and Johnny Carson, to the modern age of late night newcomers and an endless variety of digital competitors. These shows offer entertainment, variety, and opinions that viewers care about, driven by a single voice. Each night, talk show … Continue reading Late Night Talk Shows Influence Digital Trends
Alexandra LevitMarch 30, 2015 New Workfront research shows project managers are so slammed that they are unable to focus on the most important aspects of their work. According to Workfront’s new Project Management Survey, conducted in late 2014 with 384 North American PMs, project managers are being inundated with too much work, lack of visibility … Continue reading Survey Shows Project Managers Are Stretched To The Brink
Janette SpeyerFebruary 12, 2015 Twitter is a powerful tool for trade shows! Unfortunately, many marketing opportunities are missed. Now is trade show season for most of my clients. During this time, Twitter is my platform of choice for all conference communications. I take advantage of the feed hashtag to follow show related information and updates. … Continue reading How to Maximize Twitter for Brand Marketing at Trade Shows
Surveying email marketers from the U.S., Germany and France, Mailjet report shows U.S. companies send an average 1.47 million emails per month. Amy Gesenhues on January 13, 2015 Email service provider Mailjet surveyed 300 marketers – 100 from the U.S., 100 from France and 100 from Germany – to gain a better understanding of … Continue reading Report Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers & Test More
December 16, 2014 Curt Woodward Ask any app developer about their most soul-crushing experience, and you’re likely to get a story about user reviews. No matter how powerful or elegant you think the product is, a few minutes in the hands of real-life users are enough to turn even small flaws into major … Continue reading App Quality Study Shows No-Names Beating Some Big Brands in Mobile
Michelle Downs November 18, 2014 We nominate videos for a Candi Award if they exemplify one or more of five characteristics: real, simple, fun, fresh, and/or clever. Big Red Liquors tasting videos are an ongoing video series that (currently) covers all things bourbon without all the complications of producing a product review video, which … Continue reading Cheers To Better Product Videos: Big Red Liquors Shows Us How
By Abbe Miller, Published October 26, 2014 It’s safe to say retailers are aware that there’s more to digital selling than just creating a website. There are handfuls of social channels to manage, various types of devices to consider and an ever-winding path to purchase to follow. These various touch points were the focus of … Continue reading Insight from Nielsen Shows Print Marketing As Far From Dead
Marketers need to begin looking at data differently. I can’t say it loud enough. For many retailers, marketers, and buyers, there is a huge missed opportunity in mobile apps — not with cross-device attribution or location-based tracking and targeting with beacons, but in terms of search data in the app showing unmet demand. This was … Continue reading Search Data In Mobile Apps Shows Unmet Demand
