Tag Archives: Shows

Survey Shows Project Managers Are Stretched To The Brink

Productivity

Alexandra LevitMarch 30, 2015 New Workfront research shows project managers are so slammed that they are unable to focus on the most important aspects of their work. According to Workfront’s new Project Management Survey, conducted in late 2014 with 384 North American PMs, project managers are being inundated with too much work, lack of visibility … Continue reading Survey Shows Project Managers Are Stretched To The Brink →

How to Maximize Twitter for Brand Marketing at Trade Shows

Conference Business

Janette SpeyerFebruary 12, 2015 Twitter is a powerful tool for trade shows! Unfortunately, many marketing opportunities are missed. Now is trade show season for most of my clients. During this time, Twitter is my platform of choice for all conference communications. I take advantage of the feed hashtag to follow show related information and updates. … Continue reading How to Maximize Twitter for Brand Marketing at Trade Shows →

Report Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers & Test More

Sales Guide, Trends

Surveying email marketers from the U.S., Germany and France, Mailjet report shows U.S. companies send an average 1.47 million emails per month. Amy Gesenhues on January 13, 2015   Email service provider Mailjet surveyed 300 marketers – 100 from the U.S., 100 from France and 100 from Germany – to gain a better understanding of … Continue reading Report Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers & Test More →

Cheers To Better Product Videos: Big Red Liquors Shows Us How

Video Marketing

  Michelle Downs      November 18, 2014 We nominate videos for a Candi Award if they exemplify one or more of five characteristics: real, simple, fun, fresh, and/or clever. Big Red Liquors tasting videos are an ongoing video series that (currently) covers all things bourbon without all the complications of producing a product review video, which … Continue reading Cheers To Better Product Videos: Big Red Liquors Shows Us How →

Search Data In Mobile Apps Shows Unmet Demand

Content Marketing, Social Media Utilization

Marketers need to begin looking at data differently. I can’t say it loud enough. For many retailers, marketers, and buyers, there is a huge missed opportunity in mobile apps — not with cross-device attribution or location-based tracking and targeting with beacons, but in terms of search data in the app showing unmet demand. This was … Continue reading Search Data In Mobile Apps Shows Unmet Demand →

Social Media Is Making Us Unhappy, Research Shows

Social Media Utilization

In addition to all its obvious benefits in terms of cat pictures, more and more research suggests that social media has some substantial drawbacks including negative social and psychological impacts. The latest such study was performed by two Italian academics, whose research, described in a paper titled “Online Networks and Subjective Well-Being” and published on … Continue reading Social Media Is Making Us Unhappy, Research Shows →

Survey Shows Email Marketing Still a Big Part of Many Retailers’ Plans

Email Marketing

A new survey taken by Internet Retailer magazine recently had some not-so-surprising results, showing that, as far as e-commerce technology investments go, email marketing was right at the top for most marketers. In fact, nearly 40% of respondents said it was their most important investment. According to the survey, which was conducted in early June … Continue reading Survey Shows Email Marketing Still a Big Part of Many Retailers’ Plans →

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