Tag Archives: Shows

Digital Doings: Email Ranks Third In Investment, Study Shows

Digital Doings: Email Ranks Third In Investment, Study Shows by Ray Schultz , Columnist, July 18, 2018 Email is one of the top three digital marketing channels. And firms are upbeat about digital in general, with 83% saying it helps them achieve their goals, according to “How Businesses Use Digital Marketing in 2018,” a study … Continue reading Digital Doings: Email Ranks Third In Investment, Study Shows →

Google Shows Preference To Quicker-Loading Mobile Pages

Google Tools

Google Shows Preference To Quicker-Loading Mobile Pages by Laurie Sullivan @lauriesullivan, (June 30, 2018) The speed at which pages load in browsers has begun to determine those that will serve up higher in mobile searches, according to data released this week. The Searchmetrics study, released prior to Google’s mobile speed update, scheduled for release in … Continue reading Google Shows Preference To Quicker-Loading Mobile Pages →

Report Shows 83% Of Websites Have Issues

Reports

Report Shows 83% Of Websites Have Issues by Laurie Sullivan @lauriesullivan, June 20, 2018 Every millisecond counts when a webpage loads in a browser window — yet nearly 83% of websites have issues that slow them down, according to a study released Wednesday. SEMrush performed site audits and created performance reports by analyzing 150,000 random … Continue reading Report Shows 83% Of Websites Have Issues →

Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows

Snapchat Branding

The new ads will be exclusive to Snapchat’s Shows content — the platform’s premium TV-like videos produced by entertainment studios and TV networks. Amy Gesenhues on April 26, 2018 Snapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number of the platform’s … Continue reading Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows →

Testing shows e-commerce navigation doesn’t work the way we think it does

eCommerce Experience

Columnist Brian Massey tests out ways to improve main navigation design and finds that before you completely overhaul your navigation scheme, you may want to try changing the words used. Brian Massey on October 20, 2017 At the top of most any e-commerce website, you will see a strip of pixels emblazoned with words. … Continue reading Testing shows e-commerce navigation doesn’t work the way we think it does →

How to generate ideas when competitive analysis shows you nothing

Competition Strategies

Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed. Julie Joyce on August 15, 2017 I’ve recently softened my stance on competitive analysis. I once thought that it was not worth my time; usually, what I saw was that people were simply using it to copy … Continue reading How to generate ideas when competitive analysis shows you nothing →

Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior

Search Strategies

Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior by Laurie Sullivan , Staff Writer @lauriesullivan, August 4, 2017 Search data pulled from top pet supply websites during the month of June 2017 provides brands with insight into how they should tailor their advertising messages toward cat owners versus dog owners. It’s … Continue reading Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior →

Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search

Traffic Generation

Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search by Laurie Sullivan @lauriesullivan, July 11, 2017 Until brands can determine how to get people looking for information to type a website address direct into a URL, they will remain dependent on search engine traffic from organic listings and paid search on Google … Continue reading Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search →

Consumers Can Stomach Ads In News Feeds, Research Shows

Advertisement Industry

Consumers Can Stomach Ads In News Feeds, Research Shows by Gavin O’Malley, Staff Writer @mp_gavin, April 17, 2017 Consumers are most critical of ads that run on their most personal device: smartphones. That said, mobile users are more critical of some ads than other. Luckily for Facebook and similar platforms, 67% of users say social … Continue reading Consumers Can Stomach Ads In News Feeds, Research Shows →

Tax Time Shows Shifts In Online Behavior, Device Use

Tax Management

Tax Time Shows Shifts In Online Behavior, Device Use by Laurie Sullivan @lauriesullivan, April 14, 2017 Junk food and candy beat out alcohol as American’s favorite vice when preparing taxes for filing, as the deadline approaches April 18. About 9% said they even fantasized about not fling to see what happens, according to findings in … Continue reading Tax Time Shows Shifts In Online Behavior, Device Use →