Looking to increase your brand’s reach on social media? Columnist Will Scott has 10 tips that will help you draw in new customers and build your business. Will Scott on February 27, 2017 At least 86 percent of Americans are now internet users, according to the latest data, and social media is one of … Continue reading 10 things you should be doing now on social media to grow your business
Bob Van Rossum — February 27, 2017 Follow @BobVR— February 27, 2017 Remote work is on the rise across the board, and for a good reason. But if you think your next Chief Marketing Officer executive search should be for a virtual leader, you should probably reconsider. The Impact of the Digital Workplace on Marketing … Continue reading Remote vs On-Site: Where Should Your Next CMO Work?
Personal Branding Blog — February 24, 2017 — February 24, 2017 You just started a new job. You are bursting at the seams. You want EVERYONE to know. But … Are you wondering: After starting a new job … How soon should you update your LinkedIn profile? Of course … You are excited. You really … Continue reading How Soon Should You Update Your LinkedIn Profile
Cent Muruganandam — February 24, 2017 Follow @centmuru— February 24, 2017 If you want to rank well in the pages of Google, Yahoo!, and Bing, you will need the help of a full-time search engine optimization (SEO) professional. According to a study featured on Search Engine Watch, over half of all users doing online searches … Continue reading 5 Reasons Why You Should Hire An SEO Professional in 2017
Arik Hanson — February 22, 2017 — February 22, 2017 Traackr recently released a study named “Influence 2.0–the Future of Influencer Marketing.” I was curious, so I downloaded the full report and checked it out. But, I also take these types of studies with a very small grain of salt. After all, Traackr is a … Continue reading 3 Reasons Digital Marketing Should NOT Own Influencer Marketing
Brian Mikes — February 21, 2017 Follow @betwext— February 21, 2017 Bulk Text Messages Promote Small Business: A quick introduction to text message marketing. If you run a small business, I’m sure the idea about sending a bulk text to your customers has crossed your mind. Everyone is texting these days… and it’s one of … Continue reading Why You Should Use Bulk Text To Promote Your Small Business
Ji-A Min — February 17, 2017 — February 17, 2017 A recent LinkedIn survey reports 56% of these talent acquisition leaders predict their hiring volume will increase in 2017. That means recruiting departments need to re-assess their recruiting tools and consider which best recruiting software innovations will help them succeed. These talent acquisition leaders spend … Continue reading The 4 Best Recruiting Software Innovations You Should Know About
Danny Wong — February 16, 2017 Follow @dannywong1190— February 16, 2017 This year, many business leaders have predicted that we will see a rise in adoption of the freemium business model and the sale of small-budget, short-term solutions. These will also be given priority over more traditional sales models. Currently, it is estimated that half … Continue reading Trials, Tests, and Rents: Should Your Company Be Offering More Short-Term Solutions?
Mark Miller — February 14, 2017 Follow @MMtwopointfive— February 14, 2017 One of the easiest ways for a marketer to throw away a pile of hard-earned cash is to hand it to an “expert” resume writer rather than making one yourself. From freelance writers to specialized companies, there are innumerable resources out there offering resume … Continue reading Why Marketers Should Always Write Their Own Resumes—Not Pay a Professional
Andrew Gazdecki — February 14, 2017 Follow @biznessapps— February 14, 2017 A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphlets and jingles. Fast-forward a couple of years and a lot – if not … Continue reading How Much Should Small Businesses Spend on Digital Marketing in 2017?
