Mikhail Dubov — February 13, 2017 — February 13, 2017 To build passionate customers, you must take into account all types of customers and not just your detractors. It is hard to find a company these days that does not want to listen to its customers. However, only a select few have truly mastered this … Continue reading Why You Should Pay More Attention to Your Promoters
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales. Travis Wright on February 13, 2017 Popular New Year’s resolutions include losing weight, spending less money and enjoying more time with family and friends. While these are worthy aspirations, there’s only one habit that … Continue reading Why brands should embrace UGC as part of their marketing strategy
Phil Morettini — February 9, 2017 Follow @TechnologyGuy— February 9, 2017 Much of my consulting practice centers on working with software-based companies. But I have substantial hardware market experience as well, so I also work with hardware companies. Hardware vs software business models is something that you don’t often see a lot of debate about. … Continue reading Should You Start a Hardware or Software Business?
Quick, insightful ideas to take your A/B testing a notch higher. A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing … Continue reading 5 A/B testing resolutions you should embrace in 2017
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads. Andy Taylor on February 6, 2017 In response to the growing popularity of searches with local intent, Google … Continue reading When should advertisers consider pausing Google Local Inventory Ads?
Alan Rita — January 6, 2017 — January 6, 2017 Success in social media marketing is all about forging meaningful connections with your audience. To do this, you should stop seeing social media networks merely as content distribution channels. You also need to listen to what users are saying, understand their pain points, and determine … Continue reading 5 Social Media Listening Tools You Should Try This 2017
Kayla Sanders — January 31, 2017 Follow @kmaree_sanders— January 31, 2017 When your business engages with the surrounding community, the benefits ripple outward as you connect with both employees and consumers on a deeper level. Your employees will value having opportunities to engage with their community, whether through donations of funds or time to the … Continue reading Why Your Business Should Be Active in Your Community
Personal Branding Blog — January 31, 2017 — January 31, 2017 Corporate volunteer programs have a greater value in the long run and can bring many positive business returns. While these programs may only seem doing some work for a good cause, they are much more than that. They are also about employee engagement, company … Continue reading Why You Should Encourage Your Employees for Charity Work?
Jason Vita — January 30, 2017 — January 30, 2017 The past decade has seen a boom in technological advances, within the creative community. From affordable pricing on once-unobtainable hardware, to graphics/editing software that handle techniques once reserved for rubylith cutting veterans, the line between creative professional and amateur filter jockey becomes blurrier and blurrier. … Continue reading The Lure of The 5FAL: Why You Should Protect Your Business From It
Alice Chen — January 30, 2017 — January 30, 2017 You may have heard of and even experienced omnichannel retailing (or omni commerce) even if you don’t know what it means. Omnichannel is named so because “omni” is Latin for “all”, and omnichannel means the integration of all channels to create a seamless experience. When … Continue reading 6 Reasons You Should Be Thinking About an Omnichannel Strategy
