Jacob Shriar — March 6, 2017 Follow @jacobshriar— March 6, 2017 Compensation and benefits is a pretty sensitive topic that most managers like to avoid. So we put together an infographic with some interesting statistics that show you what employees are truly thinking when it comes to compensation. Enjoy! 80% of employees would prefer new … Continue reading 10 Revealing Statistics About Compensation And Benefits You Should Know [Infographic]
Deji Atoyebi — March 10, 2017 Follow @I_amAtoyebiDeji— March 10, 2017 The rise of Pokémon Go drew attention to the significance of mobile gaming to online marketing. Although the app’s daily active users are on the decline, its latest reviews prove its continued acceptance (bugs aside!). However, for fads fade with time, we’ve got to … Continue reading 4 Reasons Why you Should Give Gaming a Chance in your Marketing Strategy
Contributor Steve Olenski discusses the advantages of native ads and offers examples of companies doing it right. Steve Olenski on March 10, 2017 The world of online marketing is constantly changing. Banner ads have been replaced by native ads, which offer a better CTR (click-through rate) and higher leads. Native advertising has been used … Continue reading Still not sold on native advertising? 3 benefits you should know about.
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them. Anna Shirley on March 10, 2017 I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of … Continue reading Should PPC agencies be scared of automation?
John Nemo — March 8, 2017 Follow @JohnNemoPR— March 8, 2017 LinkedIn recently revealed some eye-opening stats about the immense amount of B2B traffic and sales leads it’s generating online. If you are marketing your business online and you’re not active on LinkedIn, chances are you are missing 80% of your leads. LinkedIn recently shared … Continue reading Why You Should Spend More Time on LinkedIn (According to Science)
Uzi Shmilovici — March 8, 2017 — March 8, 2017 When Steve Jobs first laid out plans for the revolutionary iPhone, did he build it for his engineers or for the millions of people who use it every day? We all know the answer: it was built for the end user. But the companies that … Continue reading Why CRMs Should Be Designed for the End User
Randy Milanovic — March 4, 2017 Follow @kayak360— March 4, 2017 With all the “offers” to guest blog, one has to wonder… does guest blogging have any real value to a writer or a business these days? Does it lead to the good stuff, like generating new opportunities, or is it just a lot of … Continue reading Should I Write or Accept Guest Blogs?
Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget. Jacob Baadsgaard on March 3, 2017 When it comes to paid search, there is … Continue reading Should you bother rewriting your ads?
Harry Rollason — March 1, 2017 — March 1, 2017 A common debate for brands just starting their Social Care journey, is whether customer service should be delivered from the brand’s primary Twitter handle or if a dedicated service handle should be created. This decision also differs from industry to industry. If airlines or hotels … Continue reading Should You Have a Separate Twitter Handle for Customer Care?
Amanda Clark — February 28, 2017 Follow @GrammarChicInc— February 28, 2017 If you’ve spent any time working on your resume over the past few years, or even skimming job-related articles, you’ve probably seen that objectives are out and summaries are in. But even knowing this crucial fact, it can still be challenging to figure out … Continue reading What Should Your Summary of Qualifications Include?
