Kevin Goldberg — April 24, 2017 Follow @Kevin_Goldberg— April 24, 2017 What’s interesting about the podcast/advertiser relation, at least in my opinion, is it’s relatively harmonious compared with other content/ad partnerships. When the possibility of skipping through commercials on TV was possible people rejoiced in the streets; People hate magazines for their ads; Billboards are … Continue reading Why Every B2C Company Should Advertise on Podcasts [Infographic]
Hana LaRock — April 25, 2017 — April 25, 2017 Utilizing a marketing automation software is a great way to help reach specific goals you have for your emails. With strong email marketing campaigns that are consistently regulated, you can reach more people and learn a lot more about your audience. That being said, knowing … Continue reading What Email Performance Metrics Should You Be Looking Out For?
Eric V. Holtzclaw — April 21, 2017 — April 21, 2017 A preference center represents a centralized location for your customers to manage communications and interactions with your company. But more importantly, your preference center also represents an opportunity for customers to become empowered and begin to understand the ways in which they can personalize … Continue reading How Should I Organize My Preference Center?
Emma Weir — April 20, 2017 — April 20, 2017 With over 100 billion emails being sent and received each day, it’s no surprise that email marketing is one of the most popular marketing channels used by businesses. With numerous email service providers out there all offering different features and services, marketers can feel slightly … Continue reading What Should You Look For In An Email Service Provider (ESP)?
Jim Haudan — April 17, 2017 Follow @jhaudan— April 17, 2017 Nearly 67% of American employees can name at least one thing that would prevent them from taking any kind of risk at work. Some say they don’t have enough support from managers or leaders, others are afraid of mistakes or failure may result in, … Continue reading The 4 Principles of Risk Taking—Why and How You Should Foster a Culture of Risk Taking
Karen Repoli — April 15, 2017 Follow @karenrepoli— April 15, 2017 As an entrepreneur or small business owner, you may feel like there aren’t enough hours in a day to finish everything you need to do. Many of us wear a lot of different hats and it’s easy to get one askew or lose it … Continue reading Why You Should Outsource Your Blog Creation
Catherine Clements — April 15, 2017 — April 15, 2017 Whenever I reach for my phone, one of the first apps I open is Instagram. As it turns out, I’m not alone. According to a Pew Research Center study, 51 percent of Instagram users check their feed on a daily basis, and 26 percent of … Continue reading Why You Should Use Instagram to Tell Your Company’s Story
Loren Baker — April 10, 2017 Follow @lorenbaker— April 10, 2017 Email marketing, despite being one of the oldest and most proven forms of online marketing, can sometimes be overlooked as a powerful means to spread the word about who you are and the type of brand you represent. Many companies hire the best marketing … Continue reading 5 Reasons You Should Segment Your Email Lists
Amanda Clark — April 6, 2017 Follow @GrammarChicInc— April 6, 2017 Space is at a premium on your resume. You don’t want to drag things out longer than they need to be. At the same time, you want to paint a clear picture regarding your experience and accomplishments. One struggle that many job seekers face … Continue reading Multiple Roles, One Company: Should You Condense?
Donna Duncan — April 2, 2017 Follow @beseenontop— April 2, 2017 I think most people know or suspect that it’s unwise to purchase items over a public Internet connection but they might not know why. One of the reasons is because of a possible man-in-the-middle attack. A MITM attack is when someone inserts him or … Continue reading Why Every Website Owner Should Care About (And Convert To) HTTPS
