You’ve probably heard it before: marketing today is not what it used to be. Technology has democratized marketing, eradicated many barriers to entry, and enabled anyone with internet access to spread their message across the globe.
Marketers have access to an incredible amount of tools and resources that help them create, manage, and share their content at an ever increasing pace. While the technology side has improved exponentially, marketing has not gotten much easier. In fact, it’s arguably more competitive than ever to win in the marketing space.
Converse to what you and the next generation of tech savvy marketers may think, the core of marketing still revolves around the very human task of creating relationships with real users. Your audience just wants to know you are real and that you care!
And that is where we come to Snapchat – the ideal platform for brands and influencers to not only leverage the latest in technology but also play upon real human emotions and deliver transparent content to their audience. Snapchat is the best place to create real relationships with your audience.
Marketers are moving to Snapchat by the masses, investing in developing content optimized for this next generation of consumers. To compete, and differentiate their brands, the best marketers use a combination of tools and strategies to win big.
Snapchat is not exactly the easiest to figure out platform, so it can be challenging to figure out exactly which set of tools is best for your business’ needs.
I compiled a list of 5 of the best tools that will help you level up your Snapchat game:
Storyheap is the all in one solution for Snapchat that marketers have been waiting for. Their dashboard supports analytics, publishing, synchronization, and archives – making it really easy to understand how to grow your brand’s’ Snapchat presence.
What’s most helpful perhaps is their analytics view, which gives you a peek into metrics like views, completion rate, and week over week growth. Storyheap is a must have for brands looking to finally measure and track their investment into Snapchat. As a plus one, they also support Instagram Stories.
One problem with Snapchat is that it can be very hard to find influential Snapchatters to collaborate with. There is no directory or discovery feed to meet partners.
GhostCodes is the solution to that problem – as they serve as the the world’s largest, living directory of Snapchatters from around the world.
While it can be hard to set up, influencer marketing can be an especially powerful tool. So it may be worth your time to sift through GhostCodes and find some potential partners who can help you spread your message across a wide audience.
Naritiv’s analytics platform and marketplace is the bridge between brands and influencers. They power stories for some of the world’s biggest brands by matching them with influencers in their network.
Part of Hootsuite, Naritiv is poised to help some of the biggest brands build campaigns that reach huge audiences. The team is focused on defining the Story space for “a generation that doesn’t even know what cable means.”
Snapchat really does a poor job with Discovery. It is really hard for consumers to even find their favorite brands on the platform.
This button generator is a super easy way to add a “Snapchat Button” to your website or blog in just a few clicks. This is really useful if you are trying to promote your following, as it is quite simply the easiest way for consumers to add and find you if they are scrolling on your website.
Peek is an unofficial tool that helps you discover and follow other creators on Snapchat. Via Peek, you can easily find your favorite snapchatters across a variety of sectors and industries.
Sometimes 24 hours is just not enough to catch all of your favorite content. Peek solves that problem as Stories on the app never expire. This is a great way to check up on trends in different industries as you can easily see the types of content that is being posted across the board.Digital & Social Articles on Business 2 Community