Angela Southall — June 28, 2017 Follow @mentionmeshare — June 28, 2017 Pinterest initially burst onto the social media scene to great fanfare a few years ago, introducing a new and intuitive way for people to save and curate their favourite things. It duly (and rapidly) built a loyal user base that’s still going strong … Continue reading Pinterest Developments: 3 Reasons Marketers Should Take Note
Stacey Rudolph — June 23, 2017 — June 23, 2017 Unlike in the past when consumers used to browse the internet from the PC only, these days the average consumers switches from device to device on a daily basis. This is what is known as cross-device consumption. According to Marketing Land, the typical consumer now … Continue reading Why Marketers Should Embrace Cross-Device Marketing Strategy [Infographic]
Adam Roberts — June 23, 2017 — June 23, 2017 At the beginning of 2017, we had a look into marketing trends and what to expect for the year ahead. Now we’re half way through the year – which seems mad to be saying already – what will the second half of the year have … Continue reading 5 Trends that You Should Be Considering for the Rest of 2017
Dave Brock — June 21, 2017 Follow @davidabrock — June 21, 2017 KristopherK / Pixabay Many people focus on coaching to their people’s strengths. The argument is that it’s far easier to get people to improve the things they are good at then to focus on reducing their weaknesses. To some degree, I get the … Continue reading Should We Be Coaching Only To Our People’s Strengths?
The machine learning-based tool also suggests the best audience segments for engagement with that content. Barry Levine on June 21, 2017 The good news about user-generated content (UGC) is that there’s so much to choose from. And therein lies the rub. This week, UGC platform Stackla has expanded its machine learning into a product … Continue reading Stackla adds a Co-Pilot to recommend which user content should be published
Alex Ditty — June 21, 2017 Follow @seenmoment — June 21, 2017 Managing influencer compensation for your next campaign Determining influencer compensation can be tricky for even the savviest influencer marketing experts. The discovery process, finding the right influencers for your campaign, is hard enough. But once you’ve identified a good fit, you need to … Continue reading How Much Should I Pay Influencers?
You think you’re doing pretty well until a colleague comes back from a conference spouting buzzwords and asking questions. Columnist Jeff Allen gets past the hype and reveals the key questions you should be asking about your company’s data practices. Jeff Allen on June 20, 2017 Your boss or colleague has gone on another … Continue reading Five indicators of whether you’re doing everything you should with your business’s data
Kaitlyn Hammond — June 15, 2017 — June 15, 2017 coffeebeanworks / Pixabay Small business owners usually work with small budgets, which is why anytime there is a free resource to help you grow or manage your business, you should jump on it! In this article, we will provide three resources that will help you … Continue reading Free Resources Small Business Owners Should be Utilizing
Heather R. Morgan — June 15, 2017 Follow @HeatherReyhan— June 15, 2017 geralt / Pixabay The goal of a sales email is to start a conversation. You want to pique enough interest, and show enough value, that you get the reader to hit “reply.” But when you sit down to write a cold email, more … Continue reading Why You Should Take the Politeness Out of Your Sales Emails
Rick Goodman — June 14, 2017 Follow @DrRickGoodman— June 14, 2017 JESHOOTS / Pixabay Do you control your smartphone—or does your smartphone control you? All of us probably feel like it’s the latter and not the former sometimes, but being too dependent on your mobile device can be bad news—especially when you’re in a leadership … Continue reading 5 Smartphone Rules Every Leader Should Follow
