Prasant NaiduFebruary 27, 2015 Today most marketers are converting less than 1% of all possible leads, because 90% of a buyer’s path to purchase is completed before a salesperson comes into the picture, says Forester Research. “As a marketer and business leader with years of experience in this space, I know that effectively reaching, nurturing … Continue reading Why B2B Marketers Should Be Interested In LinkedIn’s Lead Accelerator And Display Network
Ian JindalFebruary 25, 2015 British shoppers are set to spend a staggering £52.25 billion in 2015*, which makes the UK the most frequent online shoppers in Europe. With the high street continuing to evolve, retailers of all sizes need to keep up with modern shopping habits to ensure business growth, drive revenue and keep customers … Continue reading Why SME’s Should be Embracing Ecommerce
Kathy McGovernFebruary 25, 2015 We’ve all seen ‘em. Emails that are so ugly, you ask yourself, “What were they thinking?” Nobody wants to send an ugly email, but it happens. To avoid major email eyesores, here’s a list of flaws or faux pas you should avoid when creating your emails. 1. An email template that … Continue reading Top 10 Email Eyesores You Should Avoid
Chris HortonFebruary 21, 2015 Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $ 12.47 billion, a 58% year-over-year increase. Most of this growth is driven by ad revenues, which reached an all-time high of $ 3.59 billion for Q4 alone, and specifically mobile ad revenues, which represented 69% of … Continue reading Businesses Flock to Facebook Mobile Ads: Should Yours?
Lauren LicataFebruary 18, 2015 As a small business owner, you likely don’t make a profit the first time a new customer walks into your business and makes a purchase. You make your money when they come back, and even more when they return again and again. Remember that repeat customers tend to spend 33 percent … Continue reading How Much Should Small Businesses Spend On Customer Acquisition?
Lisa FurgisonFebruary 15, 2015 When it comes to email marketing, many small business owners rely on only a few emails to try to accomplish goals. While newsletters, event emails, and offers are your email bread and butter, it’s important to have a variety of email types in the mix. To keep you from getting in … Continue reading 3 Emails You Should Be Sending But Aren’t
Columnist Shari Thurow explains information architecture, site navigation, and how they relate to one another. Shari Thurow on February 13, 2015 The goal of effective information architecture (IA) is to make the products, services and information on your website easy to find. The main goal of site navigation is to enable task completion. Both information … Continue reading Redesigning Or Creating A Website? Here’s Why Information Architecture Should Be Priority #1
Business.comFebruary 14, 2015 In 2012, LinkedIn started Influencers, a blog with posts by people who are influential in their fields. This includes famous people like Richard Branson, Jack Welch, Bill Gates and Arianna Huffington — even President Barack Obama contributed. Some 300 industry leaders currently post to LinkedIn and thousands (and thousands) more follow what … Continue reading Should You Be Blogging on LinkedIn?
Dan RomanskiFebruary 14, 2015 We all want the same thing when it come to email marketing—a high engagement with our subscribers and to eventually turn this engagement into better leads and sales opportunities. But the question is, how can we perfect our emails to increase our engagement? One major way to increase engagement is through email … Continue reading 3 Simple Email Tests You Should Be Using In Your Marketing
Vernon RileyFebruary 14, 2015 Introduction The tendency is to view links that encourage people to leave your website (also called outbound links) as a necessary evil. To assume that minimising these is the best course of action. And if they can’t be minimised – well the visitor’s is gone. Perhaps this view has been encouraged … Continue reading Event Tracking with Google Analytics – Why Business Should Care
