Courtney HuntFebruary 12, 2015 The year may not feel that “new” anymore, but it’s not too late to vow to take better care of ourselves in cyberspace. Here are my thoughts on the commitments people should make (and keep!), not just in 2015 but every year. Sticking with these digital resolutions won’t be easy – I … Continue reading 5 Digital Resolutions Everyone Should Make (and Keep!)
Emma PauwFebruary 12, 2015 Here are 9 brilliant reasons why social media listening is vital for every brand: Gain real market research on your brand: People post honestly on social media (good and bad), so if someone doesn’t like your brand…they’ll certainly tell you so. Social media allows you to gain real insights, opinions and … Continue reading 9 Reasons Your Business Should Be Listening Online
Business.comFebruary 11, 2015 The year, 1998. The place, some nameless IT office. A young man is preparing for his first day of work. He has no idea what a business analyst does, but he knows it has something to do with computers and will mean gainful employment for him. His mentor sits him down and … Continue reading Why Requirements Refinement Should Be An Ongoing Process
Cameron SoojianFebruary 11, 2015 Suppose that you want to build a new website, but you don’t know whether to hire a web designer or try to design the site yourself using an online site builder like weebly.com or wix.com. Do yourself a favor and contact a professional web designer! For many reasons that I will … Continue reading Why You Should Never Use a Website Builder to Design Your Website
Adam BaetuFebruary 9, 2015 Email is a vital marketing tool – a way of reaching out to your target market and directly speaking to current and potential customers. You can do a lot with email, from fantastic branding and design to launching new products and building brand loyalty with exclusive offers and discounts for your … Continue reading Mobile Responsive Email – What Is It And Why Should Your Brand Be Using It?
Krystian WlodarczykFebruary 8, 2015 Quick question – what have you prepared for Valentines Day? Any plans? I’m sure you do. In this article will not talk about the best ideas on how to plan the perfect evening with your date, but rather about the best ones how to use it for your business (yeah, I … Continue reading Valentines Day… and Many Other Reasons Why You Should Use Seasonal SEO
Ray WangFebruary 6, 2015 A SEO audit is a comprehensive website analysis which helps you determine the performance of your on-page and off-page SEO tactics. For example, you can perform a SEO audit to find out that you’re lacking qualified and relevant backlinks or missing meta descriptions on your blog pages. Here are three major … Continue reading 3 Reasons Why Every Company Should Perform A SEO Audit
Email marketers are constantly looking for the ‘key’ to success in their medium, the magic formula that significantly boosts open rates, conversions, click-throughs and sales from marketing emails sent out to customers. Unfortunately, there is no such shortcut, but there is something called Dynamic Content that could do wonders for your next campaign. What is … Continue reading Dynamic Content and Why You Should Be Using It
Reeyaz HamiraniFebruary 5, 2015 Having rich, accurate data about current and potential customers is one of the most important priorities for any business. Marin Software found that creating campaigns based on a deeper understanding of audiences and investing in more sophisticated technology to gain and act on customer insights are two of the top five … Continue reading 3 Reasons Why Businesses Should Stop Using Third-Party Data
Dave ChaffeyFebruary 4, 2015 A digital marketing strategy is an absolute given for any company trying to market itself online – right? That’s certainly the impression you’d get from reading most digital marketing blogs, where the question of whether you should have a digital marketing strategy has long ago been eclipsed by how to develop … Continue reading 5 Reasons Why You Should Have A Digital Marketing Strategy
