Columnist Trond Lyngbø notes that in order to thrive in a digital world, business leaders must invest in the digital skills and expertise of their employees. Trond Lyngbø on June 2, 2016 “The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a misfortune when … Continue reading What business leaders should know about digital transformation
by Andre W. Klein June 1, 2016 Follow @akleines2June 1, 2016 Map a business plan One thing you will need to absolutely do before launching your eCommerce business is to think about a solid business plan for it. It will not be enough to just create a WordPress site full of product pages while you … Continue reading 10 Dos You Should Consider for a Successful eCommerce Venture
By Jordan Kasteler May 30th, 2016 Yes, it’s May of 2016, and I’m still talking about Google+. What?! you thought this network was dead and buried? If you’re under that impression, please take a moment to look with me at a few stats and facts that might make you re-think your view of Google+. First, let’s … Continue reading Facts & Stats To Help You Determine If Your Business Should Use Google+
by Andre W. Klein May 27, 2016 Follow @akleines2May 27, 2016 Don’t try to sell everything Most successful eCommerce websites start by focusing on selling just a limited range of products for one specific category. Once they create an audience and make money from it, they were able to invest a little into stocking something … Continue reading 10 Don’ts You Should Avoid For a Profitable eCommerce Venture
by Brian Wallace May 25, 2016 Follow @nowsourcingMay 25, 2016 It doesn’t matter where you start your business as long as your idea is good. Read that again. Let it soak in. There’s no magic bullet that makes businesses succeed in Silicon Valley or Austin or Boston. There are favorable business climates that can help … Continue reading Where Should You Start Your Next Business? [Infographic]
by Suzanne Hoenig May 25, 2016 Follow @SMHoenigMay 25, 2016 Last week, we took a brief foray into the history of the digital social media so that we could make better informed, supportable decisions on how to allocate our social media and content marketing dollars and efforts. This week, we’ll dive a bit deeper into … Continue reading Which Visual Social Media Should Small Business Use, and Why?
If you haven’t started using Facebook’s in-app advertising network, it might be time to hop on board. Columnist Andrew Waber explains how FAN is improving performance and expanding the reach of advertisers. Andrew Waber on May 25, 2016 Just a few months ago, Facebook announced that its Audience Network was on track for a … Continue reading Why you should be looking at Facebook’s Audience Network
by Stephanie McLaughlin May 25, 2016May 25, 2016 Planning & Discovery What are your business goals? How does the website fit into those goals? What is the purpose of your website? Who is/are the audience(s) for the website? Can you identify demographics of your website visitors? Do you have marketing personas developed? What do you … Continue reading 100 Questions Your Website/Digital Marketing Partner Should Ask You
by Personal Branding Blog May 24, 2016May 24, 2016 Journals are typically a private place for you to air out your thoughts, feelings, and fear. They’re also typically found far outside of the workplace. It turns out, though, that this notion should be ignored, as the benefits of journaling extend far beyond your personal life. … Continue reading 5 Reasons You Should Be Journaling on the Job
by Mandy Edwards May 24, 2016 Follow @memktgservicesMay 24, 2016 Millennials are still on Facebook. Images get shared more. Digital ad spending is increasing. People will unfollow your Facebook page if you overpost. Yes, these are things you need to know – and there’s proof to back it up. Earlier in 2016 I wrote a … Continue reading 21 Social Media Facts You Should Know Right Now
