by Maddie Cary May 24, 2016May 24, 2016 A crucial part of running successful PPC campaigns is knowing who you want to get your ads in front of (and then of course, persuading them to convert!). Remarketing List for Search Ads (RLSA) campaigns allow you to layer rich audience data on top of keyword search … Continue reading All the Remarketing Audiences You Should Be Targeting in PPC
by Andre Oentoro May 24, 2016 Almost every startup struggles with video marketing in the online world. The common problem is that they treat digital video marketing the same as TV advertising. But until recently, with the numbers of startups going through the roof, the number of animated explainer videos have grown exponentially. After … Continue reading 4 Reasons Startups Should Use Animated Explainer Videos
by Alisa Meredith May 23, 2016May 23, 2016 They’re back! About 18 months ago, Pinterest booted all affiliate links from its platform*, effectively pulling the rug out from under countless power pinners who used the traffic-driving powerhouse to increase their affiliate sales. The reason? According to Pinterest, they “observed affiliate links and redirects causing irrelevant … Continue reading Affiliate Links on Pinterest – What You Should Know
by Joel Goldstein May 22, 2016 Follow @joelgoldsteinMay 22, 2016 Happy business team applauding together Before understanding why you should pay attention to indirect competitors, you have to understand who they are. Indirect competitors exist within your industry, sell to your target audience, but don’t sell the same product or service that you do. So, … Continue reading Why You Should Pay Attention to Indirect Competitors
by Andre W. Klein May 20, 2016 Follow @akleines2May 20, 2016 Meetup Tweak# 1: ONE Deadly Mistake People Make on Meetup. Leads are the keys to building a successful business on the Internet. This is the reason WHY many people utilize Meetup as a way to build bonded relationships with their audiences. This is especially … Continue reading 8 Meetup Tweaks You Should Know
by Madeline Boehmer May 18, 2016 Follow @madelineboehmerMay 18, 2016 Every day, acts of retail fraud are committed at retail locations across the country, and while it may seem like one missing piece of candy or sweatshirt won’t break the bank, think again. Each year, billions of stolen dollars fall into the hands of criminals, … Continue reading Top 7 Types of Retail Fraud and What You Should Do To Avoid It
by Kim Niemi May 18, 2016 Follow @KimNiemiDMGMay 18, 2016 With the many channels consumers have to provide feedback to your business – from online review sites to social media pages – knowing where to focus your attention can be overwhelming. Luckily there are plenty of killer social monitoring solutions so businesses can easily automate … Continue reading 3 Types of Consumer Feedback You Should Not Ignore (And How to Respond to Them)
by Shane Barker May 13, 2016 Follow @shane_barkerMay 13, 2016 Mailigen recently reported that email is considered the most effective digital marketing channel by 54% of marketers. The report also showed that 89% of marketers primarily use email marketing for lead generation. This data disproves those who claim that “email marketing is dead.” However, many … Continue reading 7 Terrible Email Marketing Mistakes You Should Avoid
by John Lincoln May 13, 2016 Follow @johnelincolnMay 13, 2016 If you’re interested in using content marketing to broaden your online reach, you’re going to need to a content management system (CMS). Of all the CMS options available, WordPress is by far the most popular. It is also the most popular way to build a … Continue reading Why You Should Not Use a Free WordPress Theme
by Andrew Dennis May 13, 2016 Follow @AndrewDennis33May 13, 2016 Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust … Continue reading Why Links Should Be a KPI Within Your Digital Marketing
