Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding. Andreas Reiffen on June 6, 2016 A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google Shopping or paid search … Continue reading Can you manage your inventory with Google Shopping?
by Angie Pascale May 4, 2016May 4, 2016 Google Shopping Ads, also called Product Listings Ads (PLAs), are an efficient and affordable way to drives sales for your business. PLAs help to capture customers at their moment of shopping intent due to their prominent placement on search results pages and their more visual format. Shopping … Continue reading 9 Tips for Optimizing Your Google Shopping Ad Campaigns
by Brett Bair May 4, 2016May 4, 2016 If you’ve ever shopped for new wallpaper, you can relate to how difficult it might be to buy it online. It’s something you really want to see in person before you’re comfortable putting up on your walls. For Graham & Brown, a high-end wallpaper company, the natural … Continue reading How to Create Shopping Experiences That Convert
by Dionte Pounds April 21, 2016April 21, 2016 Last month, I discussed how to use proper segmentation to optimize the performance of Dynamic Search Ads campaigns and why segmentation is vital for success. Segmentation also plays a large part in the success of shopping campaigns. If you’re not already familiar, shopping campaigns promote your online … Continue reading How to Improve Shopping Performance with Segmentation
by Dan Radak April 10, 2016 Follow @https://twitter.com/DanRadakApril 10, 2016 According to the Baymard Institute research, on average 69% of shopping carts get abandoned once the customers reach this final step of your funnel. While the statistics are suggesting that shopping cart is commonly a weak spot for e-commerce sales, there are quite a few … Continue reading Ecommerce CRO Tips: Utilization of Your Shopping Cart
by Ari Gillam April 10, 2016April 10, 2016 Conversion rate optimization is the process of increasing the percentage of your online site’s traffic that converts, but before your shoppers reach checkout, they must encounter a shopping cart page that is effective, simple, and secure. While many online sites have sizable traffic, there is a significant … Continue reading Conversion Optimization: Shopping Carts
by Young Entrepreneur Council April 1, 2016 Follow @YECApril 1, 2016 What’s one thing I’m doing wrong if my e-commerce business frequently sees customers abandon their shopping carts? 1. You’re Not Breaking the Checkout Process Into Bite-Sized Steps Your conversions will increase if you break up your checkout process into bite-sized chunks, so that each … Continue reading 11 Reasons Your Customers Are Abandoning Their Online Shopping Carts
by Dan Shewan March 22, 2016March 22, 2016 Imagine if shopping in the real world were the same as shopping online. You walk into a supermarket or a department store, start filling up your shopping cart, only to be suddenly distracted by a kitten playing with a nerf gun in Aisle 3. You promptly forget … Continue reading 13 Ways to Combat Shopping Cart Abandonment
by AJ Agrawal March 12, 2016 Follow @ajalumnifyMarch 12, 2016 Mobile shopping gets bigger and bigger every year. According to Custora, Black Friday in 2015 saw the largest increase in mobile shopping yet, with a third of all of America’s shopping happening exclusively via mobile platforms. For any company looking to grab mobile shoppers, it … Continue reading 6 Ways Social Media Is Playing A Role In Mobile Shopping
by Grant Thomas March 7, 2016 Follow @gsthomas22March 7, 2016 You’re missing out on sales every single day. I don’t need to take a look at your website or business to know this. It’s a problem that every online retailer faces. Over 68% of potential sales are lost to shopping cart abandonment alone. Rather than … Continue reading Why Shopping Cart Abandonment Happens and How You Can Prevent It
