by Stephen Jeske Follow @stephenjeskeAugust 23, 2016 If you thought Pinterest was just another social media site, think again. In June, the company released information on “new ways to shop with Pinterest,” cementing its position as a viable purchasing platform. Granted, it’s been about year since they introduced a way to buy stuff found on … Continue reading How Pinterest’s Shopping Cart Implementation Affects Marketers
by Sabrina Fenster Follow @ShelfIncAugust 16, 2016 In the U.S., back-to-school shopping is kind of a big deal. In terms of holiday retail seasons, it’s the second biggest each year, generating more than $ 828 billion in sales. Parents only want the best for their kids, so when you break that big number down it … Continue reading How To Capitalize On Back-to-School Shopping [Infographic]
by Chris LayneAugust 17, 2016 The numbers are shocking: while shopping cart abandonment is always a common problem in eCommerce, (according to VentureBurn, 68% of online carts are abandoned during checkout), for mobile customers, the numbers are even more astounding. 97% of mobile shopping carts are abandoned during the checkout process. Why are mobile shoppers … Continue reading 4 Mobile Shopping Cart Design Best Practices
by Brian Lee July 26, 2016July 26, 2016 Retailers know that the second half of the year is always more important than the first. The shopping season and back to school are crucial periods for brick-and-mortar and online stores—these are times when retailers need to capture consumers with sales and promotions so that they’ll stay … Continue reading 4 Tips for a Successful Back to School & Holiday Shopping Season
by Ronald Dod July 13, 2016 Follow @Visiture_SearchJuly 13, 2016 Google shopping is a new venture for many new eCommerce merchants. If you are not paying close attention to it you can be very behind. Below we will cover everything in Google shopping from what it is and how to optimize your data for it. … Continue reading Google Shopping Optimization Techniques & Tactics
by Grant Thomas July 12, 2016 Follow @gsthomas22July 12, 2016 Summer has arrived which means consumers are more prone to be travelling, spending time outdoors, and taking part in activities that divert their attention from all of the online shopping they should be doing! It’s no surprise that the summer months are the slowest when … Continue reading 10 Ways to Drive E-Commerce Sales During Slow Online Shopping Months
What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know. Alexander Paluch on June 30, 2016 Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play … Continue reading Shopping campaigns: Play like every day is a holiday
by Jack Loechner, Staff Writer @mp_research, June 28, 2016 According to a new report from Catchpoint, shopping cart abandonment costs online retailers between $15-20 billion annually in lost sales. Shopping cart abandonment rates have traditionally run between 60 and 80% of all online shopping experiences. If a customer places an item in their cart on … Continue reading Cart Abandonment Or Savvy Shopping?
by Ronald Dod June 19, 2016 Follow @Visiture_SearchJune 19, 2016 It is amazing how powerful SEO can be, but it is not just for Google. It can be used for a variety of search engines with much less complicated algorithms. Using SEO principles can dramatically help you optimize for different search engines outside of Google … Continue reading Using SEO Principles for Amazon, eBay, & Google Shopping
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding. Andreas Reiffen on June 6, 2016 A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google Shopping or paid search … Continue reading Can you manage your inventory with Google Shopping?
