Direct-to-consumer advertisers on Facebook report a rise in CPMs and a drop in overall ad impressions, forcing them to reconsider ad spend. Amy Gesenhues on June 11, 2018 Direct-to-consumer (DTC) brands are pulling back on their Facebook ad spend, according to a report from Digiday, some shifting as much as 30 percent of their … Continue reading Direct-to-consumer advertisers are shifting ad dollars away from Facebook
Young Entrepreneur Council — November 15, 2017 Follow @YEC — November 15, 2017 What advice do you have for entrepreneurs shifting their focus from selling services to selling products? Changing gears from selling services to selling products is challenging, as it requires more than a few changes. Here are some things you need to keep … Continue reading Shifting From Selling Services to Products: 13 Key Things to Keep in Mind
What should retailers expect for this year’s Black Friday? Columnist Chris Kerns dives into the social data to uncover trends that will help marketers plan ahead. Chris Kerns on November 21, 2016 The holiday season is approaching, and along with it comes the busiest time of the year for retailers around the globe. Black Friday … Continue reading The shifting social landscape of Black Friday
by Rick Whittington March 5, 2016 Follow @rickwhittingtonMarch 5, 2016 Chances are, your company has at least one competitor, if not several. Even if you serve a narrow niche, your product or service may not be the only solution a buyer has to choose from. People get overwhelmed when they have more than one choice. … Continue reading Shifting from an “Us” Website to a “You” Website
Jo Lynn DealNovember 1, 2015 The law of diminishing returns tells us that cutting costs with your business will have a positive effect, but there comes a point where the ROI begins to diminish. Is your company too focused on cost-cutting to boost revenue and profit? Cutting back on unnecessary expenses, and re-negotiating costly contracts … Continue reading Tools and Tactics for Shifting from Cost-Cutting to Business Growth
Top 500 brands posted nearly as many videos natively as from YouTube in July. Engagement remains higher for native video. Martin Beck on September 14, 2015 Facebook’s native video momentum has been documented widely. The social network sees more than 4 billion video views a day — a number first reported in April and almost … Continue reading Brands Shifting From YouTube To Native Video On Twitter
By Tibor Shanto, Published November 14, 2014 Every day, many salespeople get up in the morning, have their morning cup of coffee, and set out to find somebody with pain. I used to work with a consultant who proudly told me that he saw his job in sales as finding the soft underbelly of the … Continue reading You’re Doing It Wrong: Shifting Sales From Pain To Objectives
By Bradley Foster, Published October 25, 2014 While perusing the latest opinions from fellow industry professionals, as I often do, I came across a particularly interesting and pertinent article by Michael Lazerow. In it, Michael states “The future of marketing is, quite simply, the process of mapping and optimizing journeys for customers.” While this isn’t … Continue reading Navigating a Shifting Consumer Landscape
