Tag Archives: Shifting

Rise of the empowered consumer: Navigating shifting consumer behavior

Consumer Mamangement

Here’s why brands must adopt a new approach to customer connection and how to meet the demands of today’s empowered consumers. RJ Licata on October 10, 2023 Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers … Continue reading Rise of the empowered consumer: Navigating shifting consumer behavior →

Performance Marketers Shifting Budgets Among Channels

Marketing Performance

Performance Marketers Shifting Budgets Among Channels by Laurie Sullivan  @lauriesullivan, August 3, 2023 Distribution of marketing budgets this year will change, according to the results from a survey released today from Wunderkind, a digital marketing platform. Some 44% of those participating in the survey said performance marketing budgets will increase, while 41% said budgets will … Continue reading Performance Marketers Shifting Budgets Among Channels →

Google is reportedly shifting its focus to hardware at Assistant’s expense

Google Assistant

Everything Google announced at its Pixel 7 event No big surprises here. N. Ingraham     Google There weren’t a lot of surprises in store at today’s Google event in Brooklyn — after all, the company started teasing its Pixel 7 and Pixel 7 Pro smartphones, the Pixel Watch and the Pixel Tablet months ago. … Continue reading Google is reportedly shifting its focus to hardware at Assistant’s expense →

An incredibly brief guide to shifting marketing offshore

Marketing Trends

Looking to tap new labor markets for marketing talent? You need to know which tasks can be “lifted and shifted.” Here’s a recipe for success. Spence Darrington on August 19, 2022 With the pandemic’s boon to virtual work, the viability of leveraging budget-friendly labor markets becomes more attractive.  While product, IT, and support organizations have … Continue reading An incredibly brief guide to shifting marketing offshore →

Shifting Bricks-and-Mortar Businesses Online

Brick-and-Mortar Business

Dana Salman June 23, 2020 The COVID-19 pandemic has forced a fundamental shift in how many retail businesses operate. With the government closure of non-essential businesses and customers nervous about keeping proper social distances in retail spaces, many brick-and-mortar businesses have focused on adding ecommerce to their business model. While this shift may have happened … Continue reading Shifting Bricks-and-Mortar Businesses Online →

COVID-19 stories: At-home marketers shifting focus, adjusting goals

Storytelling

Here are some encouraging stories from marketers who are pivoting tactics to help customers, and their staff, during the crisis. Wendy Almeida on April 7, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. … Continue reading COVID-19 stories: At-home marketers shifting focus, adjusting goals →

Data ownership is shifting so enterprises are stepping up their tech game

Data Management

Prepare for a significantly intensified focus on data quality, governance, analysis and risk management in 2019. Julian Baring on December 19, 2018 For years, companies have been collecting data almost without any strategy in place. While the amount of data continues to grow, the General Data Protection Regulation (GDPR) discussions have also developed around topics … Continue reading Data ownership is shifting so enterprises are stepping up their tech game →

Direct-to-consumer advertisers are shifting ad dollars away from Facebook

Advertisement Industry

Direct-to-consumer advertisers on Facebook report a rise in CPMs and a drop in overall ad impressions, forcing them to reconsider ad spend. Amy Gesenhues on June 11, 2018   Direct-to-consumer (DTC) brands are pulling back on their Facebook ad spend, according to a report from Digiday, some shifting as much as 30 percent of their … Continue reading Direct-to-consumer advertisers are shifting ad dollars away from Facebook →

Shifting From Selling Services to Products: 13 Key Things to Keep in Mind

Product Management

Young Entrepreneur Council — November 15, 2017 Follow @YEC — November 15, 2017 What advice do you have for entrepreneurs shifting their focus from selling services to selling products? Changing gears from selling services to selling products is challenging, as it requires more than a few changes. Here are some things you need to keep … Continue reading Shifting From Selling Services to Products: 13 Key Things to Keep in Mind →

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