Tag Archives: Shift

How Mobile Ad Formats Will Shift and Grow in 2016

by Christina Smith March 5, 2016March 5, 2016 Mobile native ads and video ads have been growing in use by marketers. A recent survey* from Trusted Media Brands Inc. (TMBI) uncovers the primary benefits of each and predicts likely growth based on intent to use by clients and agencies across 2016. Native ads utilize content … Continue reading How Mobile Ad Formats Will Shift and Grow in 2016 →

Get Ready For A Shift To Consumer-Centric Marketing

Consumer-Centric Marketing

What can you do to move your organization away from silos and toward an approach that centers on the customer journey? Columnist Nathan Safran shares tips and explains why the change is critical. Nathan Safran on September 11, 2015 A recent IBM study (PDF) of 100 enterprise CMOs found that marketers are shifting customer acquisition … Continue reading Get Ready For A Shift To Consumer-Centric Marketing →

CMOs Must Shift Focus from Transactions to “Addictive Experiences”

Content Management

Ernan RomanJune 27, 2015 Customers become “brand partners” when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer’s needs. Following are important findings from a new study on loyalty conducted by the Direct Marketing Association and Forrester Research analyst Tina Moffet: 58% of marketers were dissatisfied with their … Continue reading CMOs Must Shift Focus from Transactions to “Addictive Experiences” →

Shift the Performance Curve: Make Your Middle Sales Performers Incrementally Better

Marketing Strategy

Christopher Faust November 22, 2014 Today’s increasingly complex and diverse marketspace calls for sales organizations to look for new and creative approaches to improve sales execution strategies and advancing revenue growth. One particular step towards is a surprisingly simple way to impact sales performance: improving the output of your middle sales performers. But will … Continue reading Shift the Performance Curve: Make Your Middle Sales Performers Incrementally Better →