David Kiger — June 8, 2017 Follow @davidkiger— June 8, 2017 Stevebidmead / Pixabay Summertime has arrived (even if the calendar says it starts June 20) and with the warmer temperatures comes time off and vacation plans for many of us. It can also be an active time for small business owners, and summer activity … Continue reading Small Business Owners Can Shift Marketing Approach During Summer Months
Ryan Scott — May 26, 2017 Follow @causecast— May 26, 2017 I often hear feedback from CSR leaders who lament the challenge of busy employees. Companies everywhere are populated by workhorses who are overcommitted, under-resourced and scrambling to unbury themselves from a towering pile of to-dos. “Volunteering is wonderful,” think many of these folks, “whenever … Continue reading Employees Too Busy to Volunteer? Shift the Narrative.
Brands See Consumer Loyalty Shift In adMarketplace Paid Ad Model by Laurie Sullivan @lauriesullivan, May 16, 2017 Marketers and their agency partners have begun to notice a shift in brand loyalty on search engines and publisher sites. The shift has allowed adMarketplace to capitalize on a business model that lets marketers bid on their own … Continue reading Brands See Consumer Loyalty Shift In adMarketplace Paid Ad Model
Snapchat’s move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory. Tim Peterson on October 31, 2016 Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those publishers because they can’t package Snapchat … Continue reading What Snapchat’s Discover ad sales shift may mean for marketers
by Laurie Sullivan@lauriesullivan, September 20, 2016 Mobile apps close far more deals than other online shopping services and convert three times more shoppers than the mobile Web, according to a recent report. Consumer behavior is forcing this shift, which could have search marketers rethinking paid search and shopping campaigns this holiday season. For the … Continue reading What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?
by Christina Smith March 5, 2016March 5, 2016 Mobile native ads and video ads have been growing in use by marketers. A recent survey* from Trusted Media Brands Inc. (TMBI) uncovers the primary benefits of each and predicts likely growth based on intent to use by clients and agencies across 2016. Native ads utilize content … Continue reading How Mobile Ad Formats Will Shift and Grow in 2016
What can you do to move your organization away from silos and toward an approach that centers on the customer journey? Columnist Nathan Safran shares tips and explains why the change is critical. Nathan Safran on September 11, 2015 A recent IBM study (PDF) of 100 enterprise CMOs found that marketers are shifting customer acquisition … Continue reading Get Ready For A Shift To Consumer-Centric Marketing
Ernan RomanJune 27, 2015 Customers become “brand partners” when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer’s needs. Following are important findings from a new study on loyalty conducted by the Direct Marketing Association and Forrester Research analyst Tina Moffet: 58% of marketers were dissatisfied with their … Continue reading CMOs Must Shift Focus from Transactions to “Addictive Experiences”
Christopher Faust November 22, 2014 Today’s increasingly complex and diverse marketspace calls for sales organizations to look for new and creative approaches to improve sales execution strategies and advancing revenue growth. One particular step towards is a surprisingly simple way to impact sales performance: improving the output of your middle sales performers. But will … Continue reading Shift the Performance Curve: Make Your Middle Sales Performers Incrementally Better
