Contributor Matt Umbro believes you can improve the way you think about and attack challenges by changing the way you talk about them. Matt Umbro on April 4, 2018 When was the last time you tried to define or explain a commonly used industry phrase or term? For example, how would you define the … Continue reading Update these 3 organizational buzzwords to shift perceptions
Warren Knight — March 20, 2018 Follow @warrenknight — March 20, 2018 Technology has disrupted every part of our day to day lives. Regardless of whether you are the CEO of a charity, a construction business owner or a retail entrepreneur; embracing the future of business is never going to be easy. There was one … Continue reading Developing A Digital Mindset Shift From “Why” To “How”
As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies are being forced to evolve technologically. Columnist Rob Rasko discusses what marketers need to know about this new media agency. Rob Rasko on October 23, 2017 Media agencies are facing tremendous pressure these days, much of it stemming from marketer … Continue reading Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
Ryan Scott — October 6, 2017 Follow @causecast — October 6, 2017 The onslaught of major natural disasters in the past month is forcing companies to consider how they can and should respond to such overwhelming need. Hurricanes Maria, Irma and Harvey have literally rained down devastation, an earthquake in Mexico has left hundreds dead, … Continue reading Why Companies Must Shift from Disaster Relief to Disaster Philanthropy
Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds by Laurie Sullivan @lauriesullivan, June 22, 2017 Some 90% of social media users are influenced to make a purchase after seeing a relevant video, with 33% of those participating in the survey admitting that social media influencers are their most trusted sources for shopping. In … Continue reading Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds
David Kiger — June 8, 2017 Follow @davidkiger— June 8, 2017 Stevebidmead / Pixabay Summertime has arrived (even if the calendar says it starts June 20) and with the warmer temperatures comes time off and vacation plans for many of us. It can also be an active time for small business owners, and summer activity … Continue reading Small Business Owners Can Shift Marketing Approach During Summer Months
Ryan Scott — May 26, 2017 Follow @causecast— May 26, 2017 I often hear feedback from CSR leaders who lament the challenge of busy employees. Companies everywhere are populated by workhorses who are overcommitted, under-resourced and scrambling to unbury themselves from a towering pile of to-dos. “Volunteering is wonderful,” think many of these folks, “whenever … Continue reading Employees Too Busy to Volunteer? Shift the Narrative.
Brands See Consumer Loyalty Shift In adMarketplace Paid Ad Model by Laurie Sullivan @lauriesullivan, May 16, 2017 Marketers and their agency partners have begun to notice a shift in brand loyalty on search engines and publisher sites. The shift has allowed adMarketplace to capitalize on a business model that lets marketers bid on their own … Continue reading Brands See Consumer Loyalty Shift In adMarketplace Paid Ad Model
Snapchat’s move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory. Tim Peterson on October 31, 2016 Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those publishers because they can’t package Snapchat … Continue reading What Snapchat’s Discover ad sales shift may mean for marketers
by Laurie Sullivan@lauriesullivan, September 20, 2016 Mobile apps close far more deals than other online shopping services and convert three times more shoppers than the mobile Web, according to a recent report. Consumer behavior is forcing this shift, which could have search marketers rethinking paid search and shopping campaigns this holiday season. For the … Continue reading What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?
