Tag Archives: Shift

7 Signs it May be Time to Shift Gears in Your Career

Virginia Franco — November 27, 2019 Follow @VAFrancoResumes As a resume specialist, I certainly understand that it would be great to wake up thrilled at the prospect of going to work every day. However, for the majority this is simply not a reality – and that’s OK. On the flip side, it’s NOT OK to … Continue reading 7 Signs it May be Time to Shift Gears in Your Career →

How to Shift from Asking for Trust to Being Trustworthy

Trust Development

Liz Kislik — August 19, 2019 Follow @lizkislik — August 19, 2019 Twice in the last couple of weeks, senior leaders have asked me for examples of trust-building exercises, or instructions for running trust facilitations, as a way to create trust among a group of people who don’t know each other or don’t already trust … Continue reading How to Shift from Asking for Trust to Being Trustworthy →

Facebook’s shift to privacy is just a play on emerging market dynamics

Facebook Marketing

Facebook will likely continue to push the boundaries of private messaging for the next evolution of advertising on the platform. Steve Weiss on April 5, 2019 Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully encrypted messaging in his seminal 3,200-word pledge for … Continue reading Facebook’s shift to privacy is just a play on emerging market dynamics →

Subscriptions in e-Commerce Driven By the Shift in Consumption Habits

eCommerce Experience

Sandra Wrobel-Konior — January 24, 2019 Follow @sandricz — January 24, 2019 A growing number of e-commerce businesses and payment solutions have also opened opportunities for innovations that make online consumers life easier. Not to mention business advantages for online stores and a new way to monetize their services. Subscriptions got very popular in the … Continue reading Subscriptions in e-Commerce Driven By the Shift in Consumption Habits →

Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Small Business

Third Door Media’s “Making Room for Amazon” report highlights marketers’ plans for Amazon ad budgets, staff and technology. Amy Gesenhues on October 26, 2018 Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital … Continue reading Small businesses more likely to shift ad budgets from search, display, paid social to Amazon →

Update these 3 organizational buzzwords to shift perceptions

Corporate Culture

Contributor Matt Umbro believes you can improve the way you think about and attack challenges by changing the way you talk about them. Matt Umbro on April 4, 2018 When was the last time you tried to define or explain a commonly used industry phrase or term? For example, how would you define the … Continue reading Update these 3 organizational buzzwords to shift perceptions →

Developing A Digital Mindset Shift From “Why” To “How”

Digital Transformation

Warren Knight — March 20, 2018 Follow @warrenknight — March 20, 2018 Technology has disrupted every part of our day to day lives. Regardless of whether you are the CEO of a charity, a construction business owner or a retail entrepreneur; embracing the future of business is never going to be easy. There was one … Continue reading Developing A Digital Mindset Shift From “Why” To “How” →

Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift

Branding In Social Media

As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies are being forced to evolve technologically. Columnist Rob Rasko discusses what marketers need to know about this new media agency. Rob Rasko on October 23, 2017 Media agencies are facing tremendous pressure these days, much of it stemming from marketer … Continue reading Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift →

Why Companies Must Shift from Disaster Relief to Disaster Philanthropy

Digital Transformation

Ryan Scott — October 6, 2017 Follow @causecast — October 6, 2017 The onslaught of major natural disasters in the past month is forcing companies to consider how they can and should respond to such overwhelming need. Hurricanes Maria, Irma and Harvey have literally rained down devastation, an earthquake in Mexico has left hundreds dead, … Continue reading Why Companies Must Shift from Disaster Relief to Disaster Philanthropy →

Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds

Consumer Mamangement

Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds by Laurie Sullivan @lauriesullivan, June 22, 2017 Some 90% of social media users are influenced to make a purchase after seeing a relevant video, with 33% of those participating in the survey admitting that social media influencers are their most trusted sources for shopping. In … Continue reading Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds →