Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects. Sam Welch on March 15, 2018 Conveying the value of your product or service is a foundational tenet of marketing. Whether you are a mature company or a startup, understanding your worth and knowing how … Continue reading All about value props: How customer and competitive research should shape your marketing
Nicole Blanckenberg — January 9, 2018 Follow @https://twitter.com/StoreYaCom — January 9, 2018 Welcome 2018! What do you have in store for us? Did you know that eCommerce is growing 23% year-over-year, and is expected to grow to $ 4 Trillion by 2020? This year promises to be another bumper of a year for eCommerce. eCommerce … Continue reading 9 eCommerce Trends that will Shape 2018
Trenton Reed — October 16, 2017 — October 16, 2017 We’ve all experienced that type of prospect. The special type of person who clicks around your website, reads your content, and even comments on your blog posts—with no apparent intent of making a purchase. Naturally, however, you spend the time and money to chase the … Continue reading How Negative Buyer Personas Can Shape Your Ideal Personas
Bhavna Singh — October 6, 2017 — October 6, 2017 Improving the business environment has always been a challenging task for organizations. Right from SMBs to large corporates, business organizations always aim at ensuring a substantial business environment for employees so that they can maintain the best possible productivity. Over the past few years, the … Continue reading Office Automation: How It’s Going to Shape Up the Future of Business Enterprises
Pete Campbell — February 7, 2017 Follow @https://twitter.com/petecampbell— February 7, 2017 Think back to Q4, 2016 – you and your team are sat around a conference table to review the emerging trends and technologies from the past year as you develop your 2017 strategy. But even with your 2017 digital strategy in hand, it’s impossible … Continue reading 10 Tips to Help Shape Your SEO Strategy
Dave Wakeman — December 16, 2016 Follow @davidwakeman— December 16, 2016 As we move quickly towards the end of the year, it is likely a lot of you are already planning ahead for your New Year’s Resolutions! Am I right? But have you done any thinking about the resolutions you want to keep for your … Continue reading 3 Ways To Get Your Strategy In Shape For The New Year
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns. Anna Shirley on December 15, 2016 With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 … Continue reading The next Bing thing: Get your Bing campaigns in top shape for 2017
Victoria Heckstall — November 25, 2016 Follow @wahmjourney91— November 25, 2016 The holiday season is a fantastic opportunity to take advantage of the increasing sales that hit practically every industry. People are in a good mood and they have money to spend. But your SEO must be in shape otherwise you’re not going to be … Continue reading How to Get Your Sites SEO In Shape for the Holidays
Matt Rawlings — October 27, 2016 — October 27, 2016 “The customer is always right”. That’s one of the first things you’re told when starting a career in business. After all, these are the people that are responsible for buying our products/services and keeping our enterprise afloat. Therefore it makes sense to pay keen attention … Continue reading Why Customer Data Should Help Shape Your Marketing Strategy [Infographic]
SAP’s Maggie Chan Jones shares how her team uses analytics to manage events, modify campaigns and inform the brand’s marketing strategy. Amy Gesenhues on September 16, 2016 As SAP’s chief marketing officer, Maggie Chan Jones manages the brand’s global advertising and branding efforts, global sponsorship, audience marketing, and field marketing for each region and … Continue reading A CMO’s View: How data & analytics help shape SAP’s marketing message & strategy
