Matt Rawlings — October 27, 2016 — October 27, 2016 “The customer is always right”. That’s one of the first things you’re told when starting a career in business. After all, these are the people that are responsible for buying our products/services and keeping our enterprise afloat. Therefore it makes sense to pay keen attention … Continue reading Why Customer Data Should Help Shape Your Marketing Strategy [Infographic]
SAP’s Maggie Chan Jones shares how her team uses analytics to manage events, modify campaigns and inform the brand’s marketing strategy. Amy Gesenhues on September 16, 2016 As SAP’s chief marketing officer, Maggie Chan Jones manages the brand’s global advertising and branding efforts, global sponsorship, audience marketing, and field marketing for each region and … Continue reading A CMO’s View: How data & analytics help shape SAP’s marketing message & strategy
by Daniela Young February 14, 2016February 14, 2016 Many people are unaware of the impact the younger generations will have on the overall workforce and the types of software and applications they will demand. This younger generation, also known as Generation Y, are the fastest growing generation at work with nearly 80 million individuals. Let’s … Continue reading How Will The Millennial Workforce Shape Business Technology?
by Janet Spirer November 15, 2015 Follow @saleshorizonsNovember 15, 2015 Customers Buying Journey McKinsey&Co’s David Edelman and Marc Singer recently wrote about the world of consumer buying. We thought the overall conclusion also had relevance for the B2B market. According to Edelman and Singer – “the traditional funnel model in which customers begin with a … Continue reading Shape the Customer’s Decision Journey – Create a Unique Competitive Advantage
Annie ZelmJuly 15, 2015 Our website doesn’t reflect who we are as a company.It doesn’t tell a story.It’s hard for our customers to find what they need. It just feels dated. Sound familiar? We hear these comments often when we first start a website redesign project. A new website is a chance for a clean slate—a … Continue reading 7 Essential Questions to Shape Your Website Redesign Strategy
Nikhil SharmaJuly 13, 2015 Extra! Extra! Hear all about the newest form of newspapers – social media. In today’s world of 140 characters, more people turn to social media to get the latest updates on situations. I, personally, went straight to Twitter when I saw a backup on the San Francisco Bay Bridge the other night. … Continue reading Will Facebook Be The Next Newspaper? How Do You Shape Your Brand Marketing?
Alex EspensonMay 20, 2015 Chances are high that you could make your business more efficient today than it was (May 20, 2015). Perhaps you would like to trim the fat from your business to make it run more smoothly. You can whip your business into shape with a few easy steps, but you must be … Continue reading Cutting the Fat: Getting Your Business Into Shape
Michael Fitzgerald Former New York Times executive editor Jill Abramson filled in some more details about a journalism venture she’s starting with Steven Brill, saying it had hired writers and was “very close” to announcing an investor. Abramson, ousted from the Times in May 2014, and Brill, the serial entrepreneur best known for founding American … Continue reading Ex-NYT Editor’s Startup Takes Shape, Raises Business Questions
Columnist and entrepreneur Neil Patel shares his tips for those looking to successfully build and shape their personal brand. Neil Patel on January 2, 2015 at 11:22 am When you develop your personal brand, you need to watch your attitude. I don’t mean this in the “shame on you” sense. I’m referring to the unique … Continue reading How To Shape Your Personal Brand Attitude
Wendy Burt-ThomasJanuary 1, 2015 It’s almost a New Year and that means the inevitable New Year’s resolutions. One of the most common resolutions is getting into shape. We’re here to act as your email personal trainer and help you chisel your subject lines into lean, mean open inducing machines. Here are some tips to whip … Continue reading 6 Tips To Whip Your Subject Lines Into Shape For 2015
