How to Shape a Better Workplace Environment for Your Startup Deanna Ritchie / 10 Nov 2022 If you want your startup to succeed, you need a better workplace environment that people love—and one that encourages focus and productivity. Understandably, most entrepreneurs place an early emphasis on building a strong foundation. They manage their company … Continue reading How to Shape a Better Workplace Environment for Your Startup
By Wilfred Chan June 15, 2022 The tech industry has not been kind to worker organizing. While federal law grants American employees the right to unionize without retaliation, tech giants and video game studios have established a norm in recent years of fighting back hard—often illegally, federal labor investigators allege—against workers who have … Continue reading How Microsoft’s union agreement could shape the rest of the tech industry
Maria Ganta August 5, 2021 People want to see more videos on social media these days.So marketing your brand with videos on Facebook can be a great way to get your message in front of your target audience and reach a new audience at the same time. Video content is also a great way to … Continue reading Shape Your Facebook Video Strategy [Infographic]
Andy Donovan January 14, 2021 2021 is already here, and yes, making predictions for the year should have been a little simpler task now. However, given the turbulence of the current times, many industry trends are being transformed almost in real time. Let’s take a look at a few solid trends that are likely to … Continue reading Top 3 Online Video Advertising Trends to Shape 2021
Hachem Ramki September 28, 2020 The career page is one of the most powerful recruitment tools in a company’s arsenal. While shaping the workforce lays the groundwork for the challenges to come, creating and nurturing the company’s brand in the eyes of potential candidates can go a long way to building a team of superstars. … Continue reading Ways a Good Career Page Can Help Shape Your Brand
Managing affiliates, Amazon product search and Google Shopping should be carefully managed to protect your brand in the coming year. Dave Naffziger on January 31, 2020 Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive awareness and brand engagement. Brands are … Continue reading How evolving risks and consumer distrust will shape digital marketing in 2020
How to stand out in your subscribers’ inboxes during the holiday rush. Jennifer Cannon on November 25, 2019 This is the sixth installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks … Continue reading Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales
Zee Ahmed — August 12, 2019 Follow @xoobo — August 12, 2019 Digital strategies are all about innovating and improving existing tactics. When a trend is adopted by the masses, it eventually stops helping marketers stand out – forcing them to move on to other avenues to outpace the competition. Take long-form content, for example. … Continue reading 5 Revolutionary Digital Marketing Trends With The Power to Shape 2020
Stacey Rudolph — May 12, 2018 — May 12, 2018 It is becoming apparent by the day that Voice Search usage is going to be the next big thing in the world of marketing by a mile. Recent advancement in natural language processing and artificial intelligence have made it possible for voice searches like Alexa … Continue reading Voice Search Usage on the Rise and How it Will Shape the Future of Marketing [Infographic]
Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects. Sam Welch on March 15, 2018 Conveying the value of your product or service is a foundational tenet of marketing. Whether you are a mature company or a startup, understanding your worth and knowing how … Continue reading All about value props: How customer and competitive research should shape your marketing
