by Peg Miller Follow @PegMillerSeptember 27, 2016 In A Four-Step Media Strategy That Pays Off, Scott Vaughan gives great tips to put more strategy and discipline into your social media strategy. Today’s top performing salespeople are setting themselves apart from the competition through targeted social selling efforts. LinkedIn defines social selling as “leveraging your social … Continue reading How to Use Social Selling to Boost Demand Generation
by Liesha Petrovich Follow @lieshapetrovichSeptember 26, 2016 There will never be a perfect marketing opportunity. But YouTube may just be the Holy Grail for the 18-34 year-old market. The popularity of video is unprecedented and the 18-34 year-old market simply can’t live without videos. The rise of YouTube stars like PewDiePie and the Fine Brothers … Continue reading Want to Dominate the 18-34 Year-Old Market? Start Selling on YouTube
by Matt Goldman Follow @TheOriginalBullSeptember 21, 2016 Social selling. It’s a term that will almost certainly split any team into two distinct groups. Those that believe in the power of turning to social media to foster business relationships, and those that would rather stick with the tried and true methods of sales. Before we talk … Continue reading Social Selling is an Avenue Worth Exploring
In part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed over. David Rodnitzky on September 20, 2016 A few months ago, I created a list of every search engine marketing agency with at least 10 employees in the … Continue reading Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
by Joel Goldstein Follow @joelgoldsteinSeptember 19, 2016 Every business dreams of the day they get their products into the doors of a big box retailer. You may think the second you are on the shelves, your business will explode overnight, catapulting you to a new level of success. But, like every other aspect of business, … Continue reading What You Should Know Before Selling to Big Box Retailers
by Sydney SlavinAugust 18, 2016 “Social Selling” is the newest trending method of selling with the focus of using social media to identify and target prospects. LinkedIn created a Social Selling Index (SSI) comprised of four key components: establish your professional brand, find the right people, engage with insights, and build relationships. For a breakdown … Continue reading The #1 Way to Measure Your Social Selling Success
by Jenn Reichenbacher Follow @JennReichSeptember 1, 2016 Small, or ‘Main Street’, businesses are a powerful group in the U.S. We pass them on our way to work, to school or running errands. Many of us visit them on a weekly or even daily basis. And, for some, the owners and managers of small businesses are … Continue reading Selling Relevance and Value for Small or ‘Main Street’ Businesses
by Gail Oliver Follow @AttentionGetAugust 27, 2016 I advise a lot of online shops, and a common problem is not being able to recognize why your products are not selling and what to do. It is tough when it’s your own shop because you are too close to it to be objective. If the traffic … Continue reading What To Do When Your Products Aren’t Selling
Thinking about selling your agency? From incorporating to employees, columnist David Rodnitzky has tips on how to make the process easier. David Rodnitzky on August 23, 2016 About eight years ago, I founded 3Q Digital (initially named PPC Ad Buying, then PPC Associates). I founded the company mainly because I was tired of working … Continue reading Selling your agency, a how-to guide: Part 1 — Starting out right
by Tobi Elkin, Staff Writer @tobielkin, August 5, 2016 There’s a lot of talk about audience-based buying, selling, and targeting. Advertisers are looking for the right audiences, and audiences are considerably more complex than merely accounting for demographics and age. Audiences are comprised of people — and people have specific interests and passions, behaviors and … Continue reading Audience-Based Buying, Selling, And Targeting Requires Advanced Data
