by Tobi Elkin, Staff Writer @tobielkin, August 5, 2016 There’s a lot of talk about audience-based buying, selling, and targeting. Advertisers are looking for the right audiences, and audiences are considerably more complex than merely accounting for demographics and age. Audiences are comprised of people — and people have specific interests and passions, behaviors and … Continue reading Audience-Based Buying, Selling, And Targeting Requires Advanced Data
Tag Archives: Selling
6 Tips for Bringing Social Selling to Your Team
August 2, 2016 Ever have a day when it feels like one more word about social media will make you scream? Okay, well you need to get over it. Sure, it’s annoying to deal with the constant barrage of “I-got-a-promotion and I’m-getting-married and my-life-is-better-than-yours,” updates in your personal life but when it comes to selling, … Continue reading 6 Tips for Bringing Social Selling to Your Team
The Problem with Today’s Social Selling
by Tukan Das July 28, 2016 Follow @tdasJuly 28, 2016 Social selling is at a crossroads. On one hand, there are hundreds of new, shiny social tools, the allure of big data, and promises of better, faster, smarter selling. On the other hand, the objective of sales teams hasn’t changed in decades: to generate more … Continue reading The Problem with Today’s Social Selling
Why Your Product Isn’t Selling (and How You Can Turn it Around)
by Lizzie Davey July 28, 2016July 28, 2016 You’ve spent months creating and compiling your product. It’s jam-packed full of all your juicy knowledge and advice, and you’re ready to put it out there into the world. You’re ready to let it loose on the public to cure all their woes. But launch day comes … Continue reading Why Your Product Isn’t Selling (and How You Can Turn it Around)
Are You Social Selling or Just Pretending?
by Colleen McKenna July 26, 2016 Follow @Colleen_InteroJuly 26, 2016 Selling is easier and harder than ever. And while I am not a fan of the term “social selling,” and prefer “smart selling,” it’s on trend, at the moment. Someday it will just be “selling,” again. There are many definitions for social selling, including Hubspot’s: … Continue reading Are You Social Selling or Just Pretending?
6 Things to Focus on When Selling to Small Business Owners
by Andrew Gazdecki July 20, 2016 Follow @biznessappsJuly 20, 2016 Small business owners are a special breed. They work hard, so they need their service providers to work hard for them. If your business is built to serve small businesses, you’ll need a sales approach designed to address their main concerns head-on. Below are six … Continue reading 6 Things to Focus on When Selling to Small Business Owners
Selling to the Internet Generation
by Jennifer Thayer July 12, 2016 Follow @TechyJenJuly 12, 2016 Millennials. The Internet generation. Generation Y. However you describe the generation of adults born in the 1980s and 1990s, it is important to recognize that they have tremendous power and influence over the economic and cultural landscape. This generation of individuals makes up roughly one … Continue reading Selling to the Internet Generation
Actually Selling From Your Instagram Posts
by Suzanne Hoenig July 7, 2016 Follow @SMHoenigJuly 7, 2016 Friends, let us hope this is the last in a series on how to use, post, and sell on Instagram for small and medium businesses, nonprofits, and private practices, consultants, and service providers. We’ve discussed Instagram as a lead generation tool for your sales funnel. … Continue reading Actually Selling From Your Instagram Posts
What is Social Selling?
by Tukan Das July 6, 2016 Follow @tdasJuly 6, 2016 All selling is inherently social. At its core, selling involves two people coming to an agreement, with one providing a product or service to the other in exchange for a fee. But social selling goes beyond this. The “social” in social selling refers to social … Continue reading What is Social Selling?
The Science of Selling – Key Trends and Tactics to Boost Online Sales
by Richard Stevenson July 3, 2016 Follow @epagesJuly 3, 2016 With online revenues surging, what are the main drivers that every SMB retailer can leverage to ensure they win online? Whilst online sales revenues are growing, it is also clear that consumer expectations have never been so high. Nowadays, we make few mental allowances between … Continue reading The Science of Selling – Key Trends and Tactics to Boost Online Sales
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