Renee Shupe — October 27, 2016 Follow @reneeshupe— October 27, 2016 You need traffic to your website and it’s no secret that search engine optimization to optimise your website is a fantastic way to go. In this article, I’m going to cover what you need to know to make your next website or blog post … Continue reading Is Search Engine Optimization (SEO) Too Hard?
by Laurie Sullivan, Staff Writer @lauriesullivan, October 26, 2016 Thanksgiving Day store closures and an increasing number of mobile searches with fewer clicks to purchase could make it an interesting holiday buying season this year. Some retail stores that have historically kicked off Black Friday sales on Thanksgiving Day have decided to remain closed, but … Continue reading Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday Sales
by Wendy Davis@wendyndavis, October 18, 2016 The Federal Trade Commission recently alleged that contact lens retailer 1-800Contacts violated antitrust laws and engaged in an unfair business practice by preventing rivals from using its trademarks in search ads. Now the company is also facing two class-action complaints by consumers who say they overpaid for contact lenses … Continue reading 1-800Contacts Hit With Class-Action Complaints Over Search Ads
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies. Sherry Bonelli on October 24, 2016 Getting a local business to rank high on Google’s search engine results pages (SERPs) used to be as easy as having a website, getting listed on … Continue reading How to dominate local SEO: more challenging in an evolving local search environment
by Laurie Sullivan, Staff Writer @lauriesullivan, October 21, 2016 I’m a music junkie and lyricist. I probably attend a dozen concerts annually, but try to hold out for the small venues and the best seats. Ask me the top three things I would bring to a deserted island and music would be on the list. … Continue reading Bing Search Online Radio Carousel Presents Opportunities For Advertisers
Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process. Stoney deGeyter on October 21, 2016 Ever since Google rolled out Hummingbird in 2013, there has been some question about the … Continue reading 13 uses for keyword research to help you win in the search engines
by Mark Miller Follow @MMtwopointfiveOctober 20, 2016 If you’ve been in the professional world long enough, you’ve probably been in the awkward situation of looking for a new job while already employed. It’s a sticky place to be. If you’re genuinely pursuing another career move, it can take up a lot of your time and … Continue reading LinkedIn’s New Way To Search For Marketing Job Opportunities Without Your Boss Finding Out
New Evidence Shows Search Engines Reinforce Social Stereotypes By Jahna Otterbacher, October 20, 2016 In April, an MBA student named Bonnie Kamona, reported that a Google image search for “unprofessional hair for work” produced a set of images that almost exclusively depicted women of color. In contrast, her search for “professional hair” delivered images of … Continue reading More Research Shows How Search Influences More Than Sales
by Ellen HartOctober 15, 2016 The technology company has said that it will begin to punish sites that display interstitials or pop-ups that obscure indexed content. The change isn’t due to come into play until January 2017, but we wanted to take the opportunity to explore the extent of the new rules and their possible … Continue reading Will Google’s New Search Algorithm Really Penalize Popovers?
Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance. Jacob Baadsgaard on October 14, 2016 Have you ever opened up a paid search report and felt a jolt of fear? Maybe your new … Continue reading Are there PPC monsters lurking inside your paid search account?
