Jomer Gregorio — April 17, 2019 Follow @JomerGregorio — April 17, 2019 Optimizing visual contents to make them search-worthy has been a long fought challenge in the digital marketing industry, but a challenge worth tackling, to say the least. In today’s world where visual contents triumph both in the offline and online world, it is … Continue reading Visual Search: Strategies to Make it Work For Your Business [Infographic]
Omnicom Folding Programmatic, Search Specialists Into Main Media Brands by Richard Whitman , Columnist, April 16, 2019 Omnicom Group CEO John Wren told financial analysts today that the company is integrating its specialist agencies Accuen and Resolution Media into its three main media agency brands: OMD, PHD and Hearts & Science. Accuen is the group’s … Continue reading Omnicom Folding Programmatic, Search Specialists Into Main Media Brands
Owen Ray — April 15, 2019 Follow @invoca — April 15, 2019 Marketers continue to await the arrival of paid search ads to voice assistants like Google Home and Amazon Alexa with bated breath. Salivating like a dog being taunted with a treat held just out of its reach, we wonder what voice ads will … Continue reading Will Paid Search Ads Ruin Voice Search?
Nicole Blanckenberg — April 13, 2019 Follow @https://twitter.com/NicoleBlancken — April 13, 2019 Google’s newest and most flexible ad option, Responsive Search Ads, was launched last year. Unlike traditional search ads, the trick to hacking Google Responsive Ads lies in their headline and description options. With Responsive Search Ads (RSAs), you have 15 headlines and four … Continue reading 6 Google Responsive Search Ads Hacks You Need to Know
Search Queries: Data Suggests People Look Past Page One by Laurie Sullivan @lauriesullivan, April 12, 2019 Page one search results may not give as incomplete a picture as marketers may think. And all who focus on search engine optimization strive to be as visible as possible. Only 4.32% of respondents participating in an E-Commerce Times … Continue reading Search Queries: Data Suggests People Look Past Page One
Andrew Todd — April 11, 2019 — April 11, 2019 Google’s responsive search ads (RSAs) have been up and running since mid-2018, and several best practices are emerging that focus on a few key areas: Strategies for getting started Creative variety Pinning Optimization Here, we detail each of these ways search advertisers can create effective … Continue reading 4 Best Practices for Responsive Search Ads
David Hunter — April 9, 2019 Follow @DavidHunterErie — April 9, 2019 As a local business owner, you may wonder how you can pull in more local traffic by becoming more prominent on Google. When searching for keywords that coincide with your business and/or website, you may ask yourself, “Why does my business not show … Continue reading Local SEO: The Basics of Improving Your Local Search Presence
Jacob Havenridge — April 5, 2019 — April 5, 2019 Paid Media can be a super powerful tool to accelerate the performance of your marketing initiatives. But simply understanding this fact often isn’t enough. That’s because actually setting up an account on Google Ads can be a daunting task for people unfamiliar with the platform. … Continue reading Understanding the Difference Between Search and Display Ads
Amanda Clark — April 1, 2019 Follow @GrammarChicInc — April 1, 2019 Over the years, searching and applying for jobs has shifted from reading the newspaper and submitting a hard copy to doing everything online. There are plenty of websites featuring job opportunities, and nowadays you can even use your LinkedIn profile to apply. While … Continue reading Practicing Digital Safety During Your Job Search
Graham Jones — March 31, 2019 Follow @grahamjones — March 31, 2019 Web search is often wasting time for you. There, I have said it. Google is a master illusionist. It makes you think you are working when you are not. The reason is simple, you can get an answer to any question within seconds. … Continue reading Why Are So Many People Wasting Time With Web Search?
