— April 17, 2019
Optimizing visual contents to make them search-worthy has been a long fought challenge in the digital marketing industry, but a challenge worth tackling, to say the least. In today’s world where visual contents triumph both in the offline and online world, it is not only imperative for businesses to ensure that their products and services are represented visually, but to make sure that these imageries can be found on the emerging digital channels as well.
Many companies have been doing so for the past recent years, taking advantage of photography and graphic design to produce highly-curated visual contents, as well as utilizing image-centric channels such as Instagram to deliver those images in front of their targeted audience.
With the advancements in search algorithms and artificial intelligence, visual contents are rapidly gaining in importance in the digital marketing landscape. While posting pictures in Instagram can help the business establish a good online presence, it is equally crucial to make these images appear on search engines as well, especially those that already implements visual search feature in their platform.
The rise of visual search has proved that search engines such as Google are already capable of empowering customers, especially mobile users, to search for products and services online without having to type any text query. This leaves the company to either adapt to the changing search behavior of the people or be left in the dust with their more forward-thinking competitors.
To help you do the former, here are the key takeaways of the infographic from Digital Marketing Philippines, which discusses some of the best strategies to make visual search work for your business:
- Optimize for organic search.
- Add visual search function into your online inventory.
- Repurpose your best-performing content visually.
- Use Pinterest Ads.
Check out the full infographic below to learn more about visual search strategies you should not miss to integrated into your digital marketing efforts.