Here’s how retailers should map their audience strategy for new-versus-returning customers to search. Steve Costanza on April 19, 2019 Like nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance marketing team realizes it can’t keep paying heightening costs to acquire the same levels of … Continue reading New customer acquisition vs. retention: 7 best practices for search
Tag Archives: Search
Window shopping 2.0: How visual search is revolutionizing digital fashion retail
Brands who stand out are paying careful attention to image size and file type along with detailed product descriptions and descriptive alt-text. Inbal Lavi on April 18, 2019 The future of fashion retail is e-commerce, but the future of e-commerce is unclear. On the one hand, e-commerce grew 15 percent in 2018, but on … Continue reading Window shopping 2.0: How visual search is revolutionizing digital fashion retail
Here’s how digital word of mouth and search have converged
Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback. Adam Dorfman on April 18, 2019 For many industry practitioners, including me, the Moz Local Search Ranking Factors report serves as a useful and reference throughout the year to stay abreast of local search ranking … Continue reading Here’s how digital word of mouth and search have converged
Visual Search: Strategies to Make it Work For Your Business [Infographic]
Jomer Gregorio — April 17, 2019 Follow @JomerGregorio — April 17, 2019 Optimizing visual contents to make them search-worthy has been a long fought challenge in the digital marketing industry, but a challenge worth tackling, to say the least. In today’s world where visual contents triumph both in the offline and online world, it is … Continue reading Visual Search: Strategies to Make it Work For Your Business [Infographic]
Omnicom Folding Programmatic, Search Specialists Into Main Media Brands
Omnicom Folding Programmatic, Search Specialists Into Main Media Brands by Richard Whitman , Columnist, April 16, 2019 Omnicom Group CEO John Wren told financial analysts today that the company is integrating its specialist agencies Accuen and Resolution Media into its three main media agency brands: OMD, PHD and Hearts & Science. Accuen is the group’s … Continue reading Omnicom Folding Programmatic, Search Specialists Into Main Media Brands
Will Paid Search Ads Ruin Voice Search?
Owen Ray — April 15, 2019 Follow @invoca — April 15, 2019 Marketers continue to await the arrival of paid search ads to voice assistants like Google Home and Amazon Alexa with bated breath. Salivating like a dog being taunted with a treat held just out of its reach, we wonder what voice ads will … Continue reading Will Paid Search Ads Ruin Voice Search?
6 Google Responsive Search Ads Hacks You Need to Know
Nicole Blanckenberg — April 13, 2019 Follow @https://twitter.com/NicoleBlancken — April 13, 2019 Google’s newest and most flexible ad option, Responsive Search Ads, was launched last year. Unlike traditional search ads, the trick to hacking Google Responsive Ads lies in their headline and description options. With Responsive Search Ads (RSAs), you have 15 headlines and four … Continue reading 6 Google Responsive Search Ads Hacks You Need to Know
Search Queries: Data Suggests People Look Past Page One
Search Queries: Data Suggests People Look Past Page One by Laurie Sullivan @lauriesullivan, April 12, 2019 Page one search results may not give as incomplete a picture as marketers may think. And all who focus on search engine optimization strive to be as visible as possible. Only 4.32% of respondents participating in an E-Commerce Times … Continue reading Search Queries: Data Suggests People Look Past Page One
4 Best Practices for Responsive Search Ads
Andrew Todd — April 11, 2019 — April 11, 2019 Google’s responsive search ads (RSAs) have been up and running since mid-2018, and several best practices are emerging that focus on a few key areas: Strategies for getting started Creative variety Pinning Optimization Here, we detail each of these ways search advertisers can create effective … Continue reading 4 Best Practices for Responsive Search Ads
Local SEO: The Basics of Improving Your Local Search Presence
David Hunter — April 9, 2019 Follow @DavidHunterErie — April 9, 2019 As a local business owner, you may wonder how you can pull in more local traffic by becoming more prominent on Google. When searching for keywords that coincide with your business and/or website, you may ask yourself, “Why does my business not show … Continue reading Local SEO: The Basics of Improving Your Local Search Presence
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