Tag Archives: Search

Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads

Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads by Laurie Sullivan @lauriesullivan, May 14, 2019 Discovery ads, which Google announced at Marketing Live, fits the visual theme that Philipp Schindler, Google chief business officer, talked about in his opening remarks at the event on Tuesday in San Francisco. Schindler said the future of search … Continue reading Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads →

What’s the Better Investment – Paid Search or SEO?

PPC Strategies

Jacob Havenridge — May 9, 2019 — May 9, 2019 Working with limited marketing resources often means prioritizing your initiatives based on the overall impact they can have on your goals. One of the main considerations in this pursuit is whether your time is better invested in paid search or in search engine optimization (SEO). … Continue reading What’s the Better Investment – Paid Search or SEO? →

Google Apps And Utilities: Merkle’s Search Campaign Alternatives

Google Tools

Google Apps And Utilities: Merkle’s Search Campaign Alternatives by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2019 It appears that internet utilities will take search into the future, whether organic or paid. Google-owned maps app Waze already allows small businesses to buy advertising through branded pins, paid-search results and pop ups. The feature was introduced more than … Continue reading Google Apps And Utilities: Merkle’s Search Campaign Alternatives →

Behavioral Differences, Aging Population Changing Search

Search Trends

Behavioral Differences, Aging Population Changing Search by Laurie Sullivan @lauriesullivan, April 25, 2019 It appears that older users are more skeptical and willing to look for a variety of answers to their questions on Google, whereas younger users want their question answered as quickly as possible. These nuances in behavior will change the future of … Continue reading Behavioral Differences, Aging Population Changing Search →

Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests

Amazon Advertisement

Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2019 Marketers spent a whopping 77% more during the first quarter of 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year in the quarter, according to recent … Continue reading Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests →

Anatomy of Search Results & How to Rank

Search Trends

Brianne Schaer — April 19, 2019 — April 19, 2019 It takes hard work to snag a spot on the first page of Google search results. There are many aspects to consider, such as creating relevant content, incorporating relevant keywords and links, and crafting an enticing search result that makes people want to click on … Continue reading Anatomy of Search Results & How to Rank →

Search Analytics Tool Moves Into Financial, Investor Markets

Search Strategies

Search Analytics Tool Moves Into Financial, Investor Markets by Laurie Sullivan @lauriesullivan, April 19, 2019 As initial public offerings (IPOs) ignite with companies like Pinterest, Lyft, Uber and Slack executives taking their companies public, SimilarWeb — a provider of analytics related to the performance of websites and apps — has moved into the financial space with … Continue reading Search Analytics Tool Moves Into Financial, Investor Markets →

New customer acquisition vs. retention: 7 best practices for search

Customer Acquisition

Here’s how retailers should map their audience strategy for new-versus-returning customers to search. Steve Costanza on April 19, 2019 Like nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance marketing team realizes it can’t keep paying heightening costs to acquire the same levels of … Continue reading New customer acquisition vs. retention: 7 best practices for search →

Window shopping 2.0: How visual search is revolutionizing digital fashion retail

Visual Search

Brands who stand out are paying careful attention to image size and file type along with detailed product descriptions and descriptive alt-text. Inbal Lavi on April 18, 2019 The future of fashion retail is e-commerce, but the future of e-commerce is unclear. On the one hand, e-commerce grew 15 percent in 2018, but on … Continue reading Window shopping 2.0: How visual search is revolutionizing digital fashion retail →

Here’s how digital word of mouth and search have converged

Marketing Strategy

Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback. Adam Dorfman on April 18, 2019 For many industry practitioners, including me, the Moz Local Search Ranking Factors report serves as a useful and reference throughout the year to stay abreast of local search ranking … Continue reading Here’s how digital word of mouth and search have converged →