Tag Archives: Search

Page Load Times, Technology Are Major Ranking Factors In Google Search Results

SEO Ranking

Page Load Times, Technology Are Major Ranking Factors In Google Search Results by Laurie Sullivan  @lauriesullivan, May 17, 2019 Research reveals that the faster a page can load in a mobile browser, the higher it tends to rank in search engine query results. Sites that appear on page one of Google display their primary content … Continue reading Page Load Times, Technology Are Major Ranking Factors In Google Search Results →

Consumers, Publishers Struggling With Voice Search

Voice Search

Consumers, Publishers Struggling With Voice Search by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2019 Some 21% of those participating in a survey use voice search weekly, but a whopping 57% have never tried voice search technology, according to data released on Wednesday. Nearly 60% of the 73,000 businesses and 1,000 consumers surveyed believe voice … Continue reading Consumers, Publishers Struggling With Voice Search →

Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads

Visual Search

Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads by Laurie Sullivan  @lauriesullivan, May 14, 2019 Discovery ads, which Google announced at Marketing Live, fits the visual theme that Philipp Schindler, Google chief business officer, talked about in his opening remarks at the event on Tuesday in San Francisco. Schindler said the future of search … Continue reading Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads →

Google Apps And Utilities: Merkle’s Search Campaign Alternatives

Google Tools

Google Apps And Utilities: Merkle’s Search Campaign Alternatives by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2019 It appears that internet utilities will take search into the future, whether organic or paid.  Google-owned maps app Waze already allows small businesses to buy advertising through branded pins, paid-search results and pop ups. The feature was introduced more than … Continue reading Google Apps And Utilities: Merkle’s Search Campaign Alternatives →

Behavioral Differences, Aging Population Changing Search

Search Trends

Behavioral Differences, Aging Population Changing Search by Laurie Sullivan  @lauriesullivan, April 25, 2019 It appears that older users are more skeptical and willing to look for a variety of answers to their questions on Google, whereas younger users want their question answered as quickly as possible. These nuances in behavior will change the future of … Continue reading Behavioral Differences, Aging Population Changing Search →

Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests

Amazon Advertisement

Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2019 Marketers spent a whopping 77% more during the first quarter of 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year in the quarter, according to recent … Continue reading Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests →

Search Analytics Tool Moves Into Financial, Investor Markets

Search Strategies

Search Analytics Tool Moves Into Financial, Investor Markets by Laurie Sullivan  @lauriesullivan, April 19, 2019 As initial public offerings (IPOs) ignite with companies like Pinterest, Lyft, Uber and Slack executives taking their companies public, SimilarWeb — a provider of analytics related to the performance of websites and apps — has moved into the financial space with … Continue reading Search Analytics Tool Moves Into Financial, Investor Markets →

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