Category Archives: Politics

The volatility of online political ads could be TV’s salvation in 2020

Digital marketing will face legislation challenges this year that may boost TV’s influence, at least in the short-term. Lewis Gersh on January 16, 2020  All the signs are that 2020 is going to be a turbulent, challenging year for marketers — digital marketers in particular. That’s the cold reality. But like a New Year’s Day … Continue reading The volatility of online political ads could be TV’s salvation in 2020

Facebook tells senators it still uses location for ads despite user location services opt-out

The company was open that it would continue to identify location by other means in a September blog post. Greg Sterling on December 20, 2019 We might soon see another FTC investigation of Facebook for “consumer deception.” The company acknowledged in a letter to two U.S. senators that it continues to capture and use location … Continue reading Facebook tells senators it still uses location for ads despite user location services opt-out