Amity Kapadia — September 25, 2019 Follow @amitykapadia If you’re shopping for affiliate software and are a bit lost on how to vet a vendor, you’re in luck, we can help in your search for the best affiliate marketing partner. Even the most seasoned marketer can be overwhelmed when it comes to adding new technologies … Continue reading Affiliate Software Search: How to Select the Best Vendor
Study Finds CMOs Overlook Search Opportunities To Drive Growth by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday CMOs spend millions of dollars annually on search marketing and advertising, but some have conflicting views on the perceived value of the media and how it drives the return on investment and growth for their respective companies. eMarketer … Continue reading Study Finds CMOs Overlook Search Opportunities To Drive Growth
Brianne Schaer — September 18, 2019 — September 18, 2019 FirmBee / Pixabay Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen if someone with the same name as you or your company is … Continue reading Same Name But Bad Search Results. What To Do.
Ann Smarty — September 17, 2019 — September 17, 2019 SEO used to be quite straightforward and somewhat technical: You needed to identify your target queries you wanted your site to rank for, create content including those keywords, and make sure that content is easily accessible by search crawlers. Much of that process is still … Continue reading More Than Keyword Strings: How to Search Optimize Content
Google Makes Algorithmic Updates To Reviews In Search by Laurie Sullivan , Staff Writer @lauriesullivan, September 16, 2019 Google wants to tackle invalid or misleading online reviews across its search engine, so on Monday it announced an algorithmic update to rich review snippets, a short excerpt of a review rating from a website. These reviews appear … Continue reading Google Makes Algorithmic Updates To Reviews In Search
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land put together this cheat sheet to help. Amy Gesenhues on September 16, 2019 Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across … Continue reading You can’t advertise that: The big list of prohibited ads across social and search platforms
Google Nofollow Links Become ‘Hint’ In Search by Laurie Sullivan , Staff Writer @lauriesullivan, September 10, 2019 Google plans to make changes to the way it uses nofollow links to signal search algorithms. The nofollow link attribute will act as a “hint” rather than as a specific directive for ranking. The company also will add two … Continue reading Google Nofollow Links Become ‘Hint’ In Search
Freddy Muriuki — September 5, 2019 Follow @vistamediainc — September 5, 2019 SEO (short for search engine optimization) is the proverbial beast barring your way to online success. Or at least that’s how many beginners think of SEO. You know, the beast that lies in wait to devour your efforts, ensuring you don’t reach your … Continue reading Top SEO Guidelines: How to Improve Google Search Rankings
Kate Lynch — August 30, 2019 — August 30, 2019 With over 67% of millennials and 56% of Gen Xers preferring to shop online, there’s no doubt that ecommerce is a valuable market to tap into now more than ever. Not to mention there are more people are shopping online today than ever before. Buying … Continue reading Ecommerce and Voice Search: 8 Factors Brands Need to Consider
David Hunter — August 28, 2019 Follow @DavidHunterErie — August 28, 2019 “OK, Google. What is the weather like today?” Voice search is an innovative technology that many people are using to simplify their online searches using just their voice and their smart device. Although invented in the early 1950s, the concept of voice search … Continue reading Keeping Up with Voice Search SEO in 2019
