Susan Gilbert — June 10, 2020 Today I have some resources to help you maximize your rank in search with four great SEO tools. Here’s links with tips and tricks to kick start your work week. As search engine marketing continues to evolve it’s important to have a fresh and updated content strategy in place. … Continue reading Get Better Results in Search With These 4 SEO Tools
Samantha Warren — May 26, 2020 Everyone in the world is excited to see the effects of coronavirus on SEO activities and search traffics. It is expected that the situations will favor the SEOs and will provide great results that will transition in great growth. The best thing about all this is that everything is … Continue reading 7 Ways COVID-19 is Affecting Search Traffic & How SEOs Can Respond
Julia Miashkova — May 24, 2020 Monitoring social media is as rewarding as it’s overwhelming. Even with reliable social media tools at your disposal, getting 100% accurate results can be problematic. Social media is huge, and filtering out all irrelevant results seems like mission impossible. The good news is, there is a way to set … Continue reading Boolean Search for Social Media Monitoring: All You Need to Know
Look To User Reviews To Uncover Search Marketing Opportunities by Alon Gehlber , Op-Ed Contributor, May 22, 2020 In the last few months, marketers worldwide have altered their advertising and marketing plans to address the changes in mobility, shopping, and consumption brought on by COVID-19. Nowhere were these changes more immediate than with search marketing, … Continue reading Look To User Reviews To Uncover Search Marketing Opportunities
Amazon Still First Place Many Consumers Search For Products by Laurie Sullivan @lauriesullivan, May 22, 2020 Whether it’s searching for the elusive Lysol wipes or a black dress to wear during a Google Meet or Zoom dinner video chat with friends, Amazon remains the first place many consumers still start their search for products. CivicScience … Continue reading Amazon Still First Place Many Consumers Search For Products
Unbranded Vs. Branded Search, When To Use What Strategy by Laurie Sullivan @lauriesullivan, May 20, 2020 Whether or not to use an unbranded search strategy remains an ongoing dilemma for marketers, especially for those trying to recover from the COVID-19 pandemic downturn. Some data suggests 86% of consumers have remained true to the brands they … Continue reading Unbranded Vs. Branded Search, When To Use What Strategy
Performance Marketing, Advertising Blazes New Trails In Search, Digital by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2020 Performance advertising and marketing will become the dominant strategy in 2020 — especially now as companies emerge from COVID-19 lockdown and every dollar invested in a campaign must have clear and measurable goals. Data can back the … Continue reading Performance Marketing, Advertising Blazes New Trails In Search, Digital
Live Video Captioning Will Change Google Search Optimization by Laurie Sullivan @lauriesullivan, May 14, 2020 Search engines can’t crawl the actual video to optimize positioning in search results, but they can crawl the text in the video when there is a transcription of the audio or captions. While it is not guaranteed, if content creators want … Continue reading Live Video Captioning Will Change Google Search Optimization
Yelp Search Filter Identifies Local Businesses With Virtual Offerings by Laurie Sullivan @lauriesullivan, May 4, 2020 In a series of features introduced Monday, Yelp now supports a search filter for companies offering virtual services such as yoga classes at 24/Hour Fitness, as well as therapy sessions, tax services, or tutoring sessions at other nearby businesses. … Continue reading Yelp Search Filter Identifies Local Businesses With Virtual Offerings
Jomer Gregorio — April 22, 2020 Search Engine Optimization continues to be popular in the world of Search Engine Marketing, thanks to what it has done for companies in the past years. However, the year 2020 has led to new trends in SEM, including paid search, PPC, paid social, and others. Digital marketing will see … Continue reading Search Engine Marketing Trends in 2020
