Tag Archives: Search

Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search

Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search by Laurie Sullivan @lauriesullivan, July 7, 2020 Smart & Final has been building a personalized ecommerce platform on its website allowing consumers to order online and either pick up at the store or have the items delivered. The grocer initially formed a … Continue reading Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search →

Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know

Regulations

The California Attorney General estimates compliance costs could reach $55 billion. Kathy Bushman on June 29, 2020 On Thursday, July 2, Search Engine Land contributing editor, Greg Sterling, will host a discussion about, who CCPA applies to, basic compliance rules (and penalties) and how software can help manage CCPA’s reporting requirements. The California Consumer Privacy … Continue reading Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know →

Visual Search Can Help Local Brands Rank Better

Visual Search

Eddie Nehani June 21, 2020 The way people search the web has seen a shift with more age groups using visual search when looking to purchase online. With the major search engine and social media platforms launching visual search tools such as Google Lens, Pintrest visual search tool, Bing visual search tools, there is an … Continue reading Visual Search Can Help Local Brands Rank Better →

Search Marketers Focusing More On Conversion And Revenue, Less On Ranking

Social Media Competition

Search Marketers Focusing More On Conversion And Revenue, Less On Ranking by Laurie Sullivan @lauriesullivan, June 16, 2020 About 10% more marketers are paying for higher visibility on Google this year compared to last. They are paying for Google Ads, Local Service Ads, and other programs, according to data released Tuesday. The Moz survey of … Continue reading Search Marketers Focusing More On Conversion And Revenue, Less On Ranking →

Organic Vs Paid Search: Explained

Search Tools

Matthew Goulart — June 12, 2020 Did you know that the total internet users around the world make 3.5 billion searches every day on Google alone? If you include the total searches on Bing, Yahoo! and all other search engines, it will make up a much larger number. More than 90% of online experiences begin … Continue reading Organic Vs Paid Search: Explained →

Google Search Console: 4 Benefits You Don’t Want to Miss

Google Search Console

Jared Atchison — June 11, 2020 Do you want to increase brand awareness, boost sales, and learn valuable information about your target audience? If so, you’re in the right place. You can accomplish all of this and more by using a free Google tool called Google Search Console (GSC). There’s no doubt that Google is … Continue reading Google Search Console: 4 Benefits You Don’t Want to Miss →

Language Influences Search Behavior Among Hispanic, Asian Consumers

Search Strategies

Language Influences Search Behavior Among Hispanic, Asian Consumers by Laurie Sullivan @lauriesullivan, June 10, 2020 Search behavior is driven by language for many Hispanic consumers. Lack of fluency or not speaking English is the top reason why U.S. Hispanic households ask a relative to search online for a product or a service, and not feeling … Continue reading Language Influences Search Behavior Among Hispanic, Asian Consumers →

Get Better Results in Search With These 4 SEO Tools

SEO Tools

Susan Gilbert — June 10, 2020 Today I have some resources to help you maximize your rank in search with four great SEO tools. Here’s links with tips and tricks to kick start your work week. As search engine marketing continues to evolve it’s important to have a fresh and updated content strategy in place. … Continue reading Get Better Results in Search With These 4 SEO Tools →

7 Ways COVID-19 is Affecting Search Traffic & How SEOs Can Respond

Search Strategies

Samantha Warren — May 26, 2020 Everyone in the world is excited to see the effects of coronavirus on SEO activities and search traffics. It is expected that the situations will favor the SEOs and will provide great results that will transition in great growth. The best thing about all this is that everything is … Continue reading 7 Ways COVID-19 is Affecting Search Traffic & How SEOs Can Respond →

Boolean Search for Social Media Monitoring: All You Need to Know

Social Media Tools

Julia Miashkova — May 24, 2020 Monitoring social media is as rewarding as it’s overwhelming. Even with reliable social media tools at your disposal, getting 100% accurate results can be problematic. Social media is huge, and filtering out all irrelevant results seems like mission impossible. The good news is, there is a way to set … Continue reading Boolean Search for Social Media Monitoring: All You Need to Know →